Tech tools can aid marketing efforts: experts

Tech tools can aid marketing efforts: experts
Tech tools can aid marketing efforts: experts

Consistently delivering related content material not solely builds model consciousness but additionally creates relationships and drives actions resulting in gross sales and income within the senior residing area, in line with two Love & Co. representatives who spoke at a Wednesday webinar. Technology performs a central function on this course of. 

Lexi McDaniel, a content material marketing strategist, emphasised that using expertise to assemble and analyze knowledge about potential residents’ journeys can considerably improve these relationships.

Senior Creative Director Jason Miller careworn that the journey to discovering a senior residing neighborhood is complicated, involving emotional, monetary, and logistical concerns. Technology allows communities to map out this journey, figuring out vital touchpoints and creating focused content material to handle particular considerations and questions at every stage.

A sturdy marketing technique begins with a robust digital basis, they famous. Establishing a definite model persona and on-line presence by means of paid promoting and content material marketing nurtures relationships over time. Technology performs an important function on this course of, permitting for the creation and dissemination of varied content material sorts, together with:

Evergreen content material: Long-lasting instructional and informational assets.

Topical content material: Information centered round present developments.

Branded content material: Materials designed to construct belief and model engagement.

User-generated content material: Authentic content material created by residents or employees.

Curated content material: Quality content material collected and shared from varied sources.

Miller advocated for a tradition of experimentation, utilizing expertise to check and refine marketing approaches. Regularly reviewing efficiency metrics resembling e mail topic traces, web site layouts, visible content material, calls to motion, and posting occasions can present priceless insights into what resonates with the viewers. Technology permits for the gathering and evaluation of this knowledge, serving to entrepreneurs make knowledgeable choices and constantly enhance their methods.

McDaniel and Miller suggested utilizing language and phrases that align with how folks search on-line. They additionally careworn the significance of discarding ageist stereotypes about older adults and expertise. Today’s older generations are more and more tech-savvy, utilizing digital tools to analysis and talk about senior residing choices.

Miller famous that as expectations for digital engagement rise, pushed by experiences with different manufacturers, senior residing communities should elevate their digital marketing efforts to satisfy these requirements. Technology helps allow the creation of high quality content material — and ensures that this content material reaches the appropriate viewers on the proper time.

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