The Abbi Agency Chosen to Lead Public Relations and Influencer Marketing for New Mexico Tourism Department

The Abbi Agency Chosen to Lead Public Relations and Influencer Marketing for New Mexico Tourism Department
The Abbi Agency Chosen to Lead Public Relations and Influencer Marketing for New Mexico Tourism Department

RENO, Nev. (June 13, 2024) — The Abbi Agency, an built-in advertising and public relations company, has been named New Mexico Tourism Department’s (NMTD) Public Relations Agency of Record. The Abbi Agency will handle technique and execution for each public relations and influencer collaborations.
“We are excited to carry our 20+ years of collective expertise in journey and tourism to our work with New Mexico,” stated Abbi Whitaker, Co-Founder and CEO of The Abbi Agency. “We look ahead to showcasing the tradition, folks and locations that make the vacation spot in contrast to another.”
New Mexico, generally known as the Land of Enchantment, boasts distinctive points of interest past its well-known landmarks. From its multicultural heritage to its beautiful pure wonders and world well-known arts scene, New Mexico has one thing to provide for each venturesome traveler.
“Through their confirmed success with locations and hospitality manufacturers, we imagine The Abbi Agency will assist us proceed to inform the story of the Land of Enchantment by way of secured protection in high quality journey media and strategic partnerships with content material creators,” stated Cody Johnson, Director of Communications for the New Mexico Tourism Department. “The Abbi Agency will probably be bringing a wealth of artistic concepts rooted in technique and trusted relationships with writers and thought leaders within the area of leisure journey, and we are able to’t wait to begin this new chapter with such an enthusiastic group.”
The state addition to The Abbi Agency’s journey and tourism portfolio comes lower than a 12 months after including Carnival Cruise Line, Aramark Destinations and Pacific Surfliner and is due in no small half to the company’s method to journey and tourism. The Abbi Agency prioritizes fostering relationships that allow journalists and influencers to dive deep into locations, utilizing bespoke concepts and artistic narratives to carry beforehand untold tales to life.
The Abbi Agency is dedicated to bringing New Mexico’s lesser-known treasures to the forefront of traveler’s minds by way of efficiency public relations, model partnerships, and influencer relations. By using intentional methods and leveraging longstanding media relationships, the group plans to strengthen the presence of New Mexico True amongst vacationers in regards to the uncommon experiences supplied all through the state. These efforts have the final word objective of charming audiences the place they’re already engaged, and inspiring them to discover the varied choices of this exceptional state.
The Abbi Agency may also work with its sister public relations company within the UK, Brass Tacks Media, to educate vacationers on what New Mexico has to provide. The mixed efforts of Brass Tacks Media and The Abbi Agency will assist carry consciousness of the state as a journey vacation spot good for uncurated tradition, phenomenal outside experiences and unforgettable highway journeys to audiences in Germany, Australia and different international locations exterior of the United States.
For extra info on The Abbi Agency and their work as an built-in advertising company, go to
About The Abbi AgencyThe Abbi Agency (TAA) is an outcome-obsessed, full-service company that builds manufacturers, shifts perceptions and conjures up motion. Working with world-class journey locations, nationwide well being initiatives and Fortune 500 heavyweights, TAA generates actions that can’t be ignored. The company is proudly headquartered in Nevada with workplaces in Las Vegas, Reno and Helena, Montana, powered by a group that hails from all corners of the globe. As an authorized B Corporation, TAA is guided by the foundational mission of “Be Bold. Be Boundary Breaking. Be Big Hearted.” Since the corporate’s early days, every group member has thought in another way, acted in another way and believed that an company can attain larger by shifting past the drained practices of the previous. TAA works in a wide range of business sectors, from tech, journey and training, to healthcare and past. Recently named Advertising Agency of the Year by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards and Bulldog PR’s Midsize Agency of the Year, the company excels in creating award-winning built-in advertising campaigns for shoppers, together with Visit Carmel, Carnival Cruise Line, Aramark Destinations, the Yosemite Conservancy, Google, Tesla, Edgewood Tahoe, Nevada Health Link, Travel Nevada and many extra. Learn extra at


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