20 Top Brand Accounts on YouTube (And How They Got There)

20 Top Brand Accounts on YouTube (And How They Got There)
20 Top Brand Accounts on YouTube (And How They Got There)

Did that 93% of manufacturers say they’ve gotten a buyer due to their video content material on social media (Smart Insights)? Video has lengthy been an efficient type of advertising content material and is getting used increasingly by manufacturers and influencers to have interaction audiences, educate followers about services, and share info. And customers love video content material. More than half of customers say they’ve engaged with a model after watching certainly one of their movies on social media.But it takes extra than simply recording and sharing a video to leverage this highly effective content material advertising technique. You have to be intentional with the content material you create and the place you share it. That’s why we have pulled collectively this listing of the highest model accounts on YouTube. In this text, you may discover a listing of YouTube model accounts which are nailing it on the platform so you may study from them and herald a great deal of subscribers and viewers of your individual. But first…20 Top Brand Accounts on YouTube (And How They Got There):
What Is a YouTube Brand Account?A YouTube model account is an account particularly on your model. Your model account is completely different out of your private Google account. By linking a channel to a model account, a number of folks can handle that model account from their very own Google accounts with no separate username or password. Simple sufficient, proper?To create your individual YouTube model account, you may have to have a Google profile. You most likely have already got a kind of however when you do not, you may go to Google’s account setup web page and get one. Once you’ve your Google account arrange, go to YouTube and login together with your Google username and password. From there, click on on the picture within the prime proper of the display screen and select Creator Studio from the dropdown menu. Click on your picture within the prime proper nook once more and select the Settings icon (gear), then Create a New Channel. Add a reputation on your YouTube model account and click on Create.If that is your first YouTube model account, try our information to making a profitable YouTube channel to get it optimized and able to wow your subscribers.20 Top Brand Accounts on YouTubeIf you make the leap to YouTube, it takes extra than simply importing some movies. Video advertising requires a strong technique if you wish to stand out from the 37 million different YouTube channels on the platform from greater than 50 million energetic content material creators who’re sharing content material. This listing of the highest model accounts on YouTube will provide you with a greater perception into what it’s worthwhile to do to create a stronger YouTube advertising technique that helps your content material minimize by the noise.Source: youtube.comViews: 13.62 billionSubscribers: 11.1 millionLEGO has hundreds of thousands of subscribers and billions of video views from each kids and grownup followers of the model. The model shares tons of unique content material designed to maintain followers engaged. However, they do not simply cease there. LEGO repeatedly runs campaigns encouraging their followers to share their very own content material, leveraging user-generated content material as the best instance of social proof. Fans love seeing their very own content material present up on their favourite manufacturers’ social media platforms and it is a good way to attract new and current followers nearer.Source: youtube.comViews: 6.64 billionSubscribers: 7.63 millionVat19 is an eCommerce enterprise that focuses on “curiously superior” items. On the model’s YouTube account, they function sweet, toys, puzzles, and video games by a lot of foolish commercials and actually wild product demos. This works for them in a few methods. First, the movies are so on the market that you simply virtually cannot look away. Second, most of the movies spotlight the standard and sturdiness of their merchandise with out simply speaking about it, which might be dry and boring.Source: youtube.comViews: 5.54 billionSubscribers: 3.38 millionIDJVideos.TV is a file label and video manufacturing firm with a well-liked leisure channel on YouTube. It was based in 2011 and relies in Serbia. The model makes use of their YouTube channel to advertise the artists on their label like Emina, Relja, Teodora, MC Stojan, Nikolija, Coby, Tanja Savić, Cvija, THCF, Corona x Rimski, Connect, Vuk Mob, Marina Visković, Edita, In Vivo and extra.Source: youtube.comViews: 5.41 billionSubscribers: 4.44 millionThis little recreation launched an empire. The first Angry Birds recreation got here out in 2009 and since then Angry Birds has been performed in each territory on the earth and has even been performed aboard the International Space (*20*). Like LEGO, Angry Birds makes use of a mixture of unique content material and user-generated content material to maintain viewers engaged.Source: youtube.comViews: 4.11 billionSubscribers: 6.77 millionDong Tay Promotion is an organization that focuses on key companies together with the manufacturing of tv packages, challenge administration, and occasion group round TV, video games, actuality tv, leisure packages, music, sporting occasions, selection exhibits, and extra. They use their model account on YouTube to share full-length exhibits, specials, and films.Source: youtube.comViews: 3.47 billionSubscribers: 3.56 millionCoca-Cola is one other model that turns to user-generated content material to make their YouTube channel stand out. Over the years, the model has run advertising campaigns round World Kindness Day however their Share A Coke marketing campaign might be one of the vital profitable advertising campaigns any model has had the fortune to provide you with. Coca-Cola’s YouTube channel is stuffed with optimistic and uplifting content material, highlighting the commercials they’ve launched world wide and utilizing poignant moments—each actual and scripted—to attach with their subscribers. Source: youtube.comViews: 4.84 billionSubscribers: 6.71 millionThe Oddbods Show is a Singaporean-Irish CGI-animated comedy sequence produced by One Animation The sequence follows seven characters—Bubbles, Pogo, Newt, Jeff, Slick, Fuse, and Zee—with seven distinct personalities carrying furry fits in several colours. While the characters do make sounds, there is no dialogue, making the sequence simply translatable and worldwide. On the model’s YouTube account, they share full-length unique content material and even go stay on the platform. This is one other model that features user-generated content material, exhibiting crafts that viewers have created in addition to toys and video games.Source: youtube.comViews: 3.35 billionSubscribers: 2.82 millionMy Little Pony’s official model account on YouTube is precisely what you’d think about. There are full-length unique episodes, stop-motion movies, toy play, and extra. My Little Pony additionally consists of user-generated content material, principally within the format of unboxing movies.Source: youtube.comViews: 3.68 billionSubscribers: 2.58 millionMundo Bita is a kids’s leisure challenge created by musician and designer Chaps Melo. Since the creation of the challenge, Melo has launched dozens of musical singles which have earned a number of gold, platinum, diamond, and double diamond certifications with hundreds of thousands of singles bought. The YouTube channel consists of animated music movies and never a lot else.Source: youtube.comViews: 2.99 billionSubscribers: 5.02 millionEveryone is aware of Disney, proper? While the model does not share its films and animations on YouTube for apparent causes, they do share tons of behind-the-scenes, tutorials, and even retellings of traditional tales utilizing emojis. They additionally use channels to create content material collections for particular pursuits.Source: youtube.comViews: 156.89 millionSubscribers: 1.15 millionBMW’s model account on YouTube illustrates the facility of understanding your viewers. Everything on BMW’s YouTube account is created for individuals who love vehicles. They embody unique content material like official launch movies and even net sequence, utilizing their complete channel as an important a part of their advertising funnel to retain current prospects and herald new ones.Source: youtube.comViews: 2.78 billionSubscribers: 9.67 millionGoogle owns YouTube, so if any model goes to have a stellar model account on the platform, it had higher be them. Google makes use of YouTube to signify their model and interact with their viewers by unique content material like their documentary sequence “Search On” which shares the tales of individuals utilizing Google know-how to resolve tough issues world wide.Source: youtube.comViews: 2.84 billionSubscribers: 10 millionGoPro has constructed their model on the concept that this digital camera is the easiest way for customers to immortalize their experiences. As you may most likely guess, GoPro’s model account on YouTube depends closely on user-generated content material, making it simple for GoPro customers to share their movies by on-line challenges and retaining each current and potential prospects engaged… and possibly feeling a little bit of FOMO (concern of lacking out), too.Source: youtube.comViews: 458.77 millionSubscribers: 1.57 millionNike is without doubt one of the most well-known manufacturers on the earth with their emblem alone sufficient to invoke vivid imagery and emotion of their followers. On their YouTube channel, Nike brings elite athletes nearer to the on a regular basis individuals who purchase Nike’s merchandise. They’re additionally nice at discovering simply the best collaborations with influencers, as evidenced by a sequence of sponsored movies that Nike created with Dan and Lincoln Markham of YouTube present “What’s Inside?”Source: youtube.comViews: 2.37 billionSubscribers: 9.78 millionSimilar to GoPro, Redbull’s model account on YouTube focuses on pleasure and adrenaline. What makes Redbull one of many prime model accounts on YouTube is their willingness to forgo placing their product entrance and heart in all the pieces they do. Instead, the model shares life-style content material that reaches the 18–34 demographic that’s the model’s bread and butter. Even of their precise commercials, Redbull highlights the results, quite than the product.Source: youtube.comViews: 200.38 millionSubscribers: 1.9 millionVictoria’s Secret is without doubt one of the prime model accounts on YouTube as a result of they’re simply so good at giving subscribers and followers methods to work together. On their YouTube channel, Victoria’s Secret showcases their fashions, naturally, however thankfully does not simply put them on show. Instead, you may go behind the scenes with the fashions, study extra about their exercise routines and merchandise they love, and even learn the way a few of your favourite Victoria’s Secret merchandise are made.Source: youtube.comViews: 556.47 millionSubscribers: 1.71 millionChanel is a luxurious vogue model that has amassed a big following on YouTube, far outperforming their prime competitor, Dior, by way of each followers and video views. The model shares make-up tutorials and movies exhibiting off their new merchandise. As any magnificence influencer is aware of, that is the kind of content material that rakes within the views.Source: youtube.comViews: 53 billionSubscribers: 71.2 millionJust a look on the video content material on WWE’s YouTube channel will present you why they’re one of many prime model accounts on YouTube. It’s full to the brim with unique sequence, taking viewers behind the scenes to extend engagement and let followers get to know the WWE superstars they watch on TV each week. They additionally embody posts of full matches, “better of” countdowns, and interviews with the superstars.Source: youtube.comViews: 2.5 billionSubscribers: 7.43 millionNintendo’s YouTube channel consists of tons of reports and content material about Nintendo video games and gaming consoles together with the Nintendo Switch, Nintendo 3DS, Wii U, and extra. Viewers can watch quick gameplay movies, behind the scenes with recreation creators, and extra.Source: youtube.comViews: 1.55 billionSubscribers: 2.17 millionMonster High is a model from the toy franchise Mattel (creators of Barbie). The channel consists of unique webisodes, songs, product how-tos, and extra. The webisodes vary in size from a couple of minutes to half an hour, so there’s loads of content material to satisfy the eye span of any viewer. There are even some episodes translated to languages apart from English to achieve a worldwide viewers.What Makes a Brand’s YouTube Channel Pop?As you may see from our listing of the highest model accounts on YouTube, the variety of subscribers does not all the time translate to video views. Focus on what makes your model distinctive and construct your YouTube model account round that. Nike options elite athletes, LEGO tells tales, GoPro makes use of excessive sports activities and pleasure. What does your model do? Share that story and make an actual connection together with your viewers.In addition to sharing the sort of content material your prospects are involved in, you may wish to take the time to develop native content material for the platform—do not simply recycle content material you have shared elsewhere. And by no means, ever underestimate the facility of a fantastic influencer. As you may see from the subscriber numbers, manufacturers are inclined to have a lot fewer subscribers than your favourite YouTube influencers earn. To achieve extra traction and get extra subscribers on your model account on YouTube, think about becoming a member of forces with a YouTube influencer whose viewers appears similar to yours.Follow within the Footsteps of the Top Brands on YouTubeIt’s all the time useful to have a look at what others have finished to attain success and this listing of the highest model accounts on YouTube offers insights into the video content material methods utilized by these manufacturers to drive outcomes on the platform. Explore your favourite manufacturers to seek out video content material concepts starting from product demos to how-tos to unique programming, and extra!

About the Author


Jacinda Santora is a copywriter, advertising marketing consultant, and proprietor of JMS Copy. She enjoys utilizing her web optimization experience mixed with expertise in and a deep love for all issues advertising to create high-quality marketing-related content material


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