New Media report unveils trends shaping video marketing in SA

New Media report unveils trends shaping video marketing in SA
New Media report unveils trends shaping video marketing in SA

Did that, based on Wyzowl survey outcomes, 82% of individuals have been satisfied to purchase a services or products by watching a model’s video? Even extra spectacular, 90% of video entrepreneurs report that video provides them a great return on their funding (ROI). These statistics, explored in element in The Video of Things, reveal a chance that entrepreneurs can’t afford to disregard.Apart from deep diving into world trends, the report additionally attracts on Reddish Blue’s personal expertise gained working with a various consumer pool, whose content material ranges from meals and way of life to monetary and healthcare.“Compared to the US and Europe, South Africa typically has restricted entry to in-depth content material ecosystem insights, notably concerning video,” says Hanfred Rauch, head of storytelling for Reddish Blue. “The Video of Things appears to be like at world trends for context, whereas sharing our private insights into what our shoppers’ video wants are proper now. The worth, subsequently, lies in understanding the actual wants of South African family manufacturers, permitting entrepreneurs to create content material that resonates with native audiences.”The report covers three key areas:Global video trends: A deep dive into the marketing, content material and storytelling shaping the video panorama worldwide.Podcast and vodcast trends: Insights into the world of podcasting (there are 504.9 million listeners globally), in addition to the rise of vodcasting.Video trends at New Media: How Reddish Blue meets the wants of its numerous clientele – that includes self-generated content material, the idea of “thrifting” in content material creation, and side ratio issues.New Media’s head of enterprise intelligence, Megan Singh, says: “The Video of Things report highlights the ability of mixing data-driven insights with the human contact. Trends gleaned from knowledge present essential context, nevertheless it’s our day-to-day expertise working with numerous shoppers that actually unlocks the potential. This marriage of knowledge evaluation and our ‘in-the-trenches’ perspective permits us to craft video methods that resonate with South African audiences. Data is the muse, however our understanding of consumer wants builds the home.”Learning from challengesThe Video of Things additionally explores frequent challenges confronted in video content material creation. It gives options particularly tailor-made to the South African context, the place creativity typically performs a vital position in overcoming obstacles.For instance, the report appears to be like at strategies for creating high-quality content material with available assets, reminiscent of leveraging user-generated content material – a technique confirmed to extend engagement by 25% – repurposing current footage, and using artistic storytelling strategies. As a case examine, it illustrates how one inner communications consumer created a cohesive, high-quality marketing campaign – utilizing employee-generated materials filmed on smartphones by groups in distant locations.Rauch says: “As we glance forward, the trajectory of video trends in 2024 underscores a dynamic shift in direction of extra personalised, interactive and genuine storytelling. Brands that embrace these trends, integrating them into their marketing methods, stand to forge deeper connections with their audiences. The way forward for video and podcasting is about embracing new applied sciences whereas crafting tales that resonate, have interaction and encourage. In this quickly altering digital period, the ability of multimedia storytelling is simple, providing a canvas for creativity, engagement and innovation.”To obtain the free report, go to https://newmedia.co.za/the-video-of-things/About New MediaNew Media is a full-service digital company with a popularity for highly effective storytelling and expertise. We craft content material that ignites feelings, builds model love, and delivers a confirmed return on funding. Backed by 25 years of expertise and over 200 awards, we’ve turn into trusted companions for Africa’s main manufacturers. Our Purple People assist corporations throughout many industries obtain their strategic objectives and forge lasting relationships with their prospects and workers.About Reddish BlueReddish Blue is New Media’s in-house video company specialising in creating high-quality, cost-effective video and audio content material at scale.

https://www.bizcommunity.com/article/new-media-report-unveils-trends-shaping-video-marketing-in-sa-903634a

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