At the Agency of the Year Awards 2024, Ampersand Advisory drew rounds of applauses for his or her double-win of Overall Agency of the Year and Overall Local Hero, after attaining three gold, six silver, six bronze, and six Local Hero trophies. The classes that they dominated included Experiential Marketing Agency of the Year, Full Service Agency of the Year, and Performance Marketing Agency of the Year.
TDG – The D Group got here second with 4 gold, three silver, and one bronze trophies, that includes in classes reminiscent of Analytics Agency of the Year, Consultant of the Year, and CRM & Loyalty Marketing Agency of the Year. Yellow Lead had an important run, as nicely, with 4 gold and one bronze, primarily in the classes Brand & Design Consultancy of the Year, Content Marketing Agency of the Year, and Integrated Marketing Agency of the Year.
For the MARKies, Ampersand Advisory continued their successful streak, attaining each the Overall Creative Ideas MARKie and the Overall Media Usage MARKie with a variety of ten gold, 5 silver, three bronze trophies and 5 gold, 5 silver, 5 bronze trophies respectively. Their high campaigns included ‘World’s first regional digital to actuality PUBG match: How we drove document gross sales and created two world information’ in collaboration with Geek Events for Etika Group of Companies, ‘Humorous horror makes balik kampung journeys memorable, construct model for takaful this Raya’ for Takaful Malaysia, and ‘From gross sales chief to thought chief: TENAcity band hunt and TENA Ageing report champion the trigger of energetic ageing’ for Vinda Malaysia.
Fishermen Integrated put up an honest combat for the Overall Creative Ideas MARKie with one gold, two Silver, and three Bronze trophies in classes, together with Most Creative – Customer Engagement, Most Creative – Digital, and Most Creative – Influencers / KOLs. Likewise, for the Overall Media Usage, M&C Saatchi got here in runner-up with a formidable 5 gold and two silver trophies. Their successful classes included Most Creative – Government Sector / Non-Profit Marketing, Most Creative – Multicultural Marketing, and Most Effective Use – Customer Acquisition.
The newest version of the awards ceremony featured in-person judging day, whereby the high 5 contenders for the esteemed Agency of the Year accolades had been topic to rigorous analysis, underscored the dedication to excellence pervading the occasion. Moreover, the implementation of an entry cap for the MARKies Awards added a layer of exclusivity, elevating the status related to this esteemed recognition.
Guiding the choice course of was a panel of 30 senior entrepreneurs drawn from outstanding manufacturers reminiscent of 4Fingers Crispy Chicken, ASUS Malaysia, Aurelius Healthcare, Berjaya Food Trading Malaysia, Bonia & Braun Büffel, Burger King Malaysia, Corvan Asia, Cravito Group, DHL Express Malaysia, easybook.com, Edmark Group of Companies, Ego Pharmaceuticals, Hawley & Hazel Malaysia, HELP Tertiary of HELP Education Group, HP, Kingsgate International School, LEGOLAND Malaysia Resort, Manulife Malaysia, Petronas, QVI (QI Services Malaysia), Rolls-Royce Motor Cars Kuala Lumpur, Secret Recipe Cakes & Café Group, Sharp Electronics Malaysia , Sofitel Kuala Lumpur Damansara, Stream Empire, The St. Regis Kuala Lumpur, Uhrenholt A/S, Wyndham Acmar Klang Hotel, YaPEIM, and Yinson Capital.
The eagerly awaited ceremony for the Agency of the Year Awards and MARKies Awards unfolded on June twenty first, amidst the luxurious ambiance of the Hilton Kuala Lumpur. We lengthen our honest appreciation to the esteemed panel of judges whose dedication ensured a radical and equitable analysis of all submissions. Additionally, our gratitude extends to Heineken Malaysia for his or her beneficiant provision of refreshments, enhancing the gala expertise.
Representing Advertising + Marketing Malaysia, we lengthen heartfelt congratulations to all finalists and deserving winners throughout their respective classes. For an in depth overview of the distinguished awardees, we invite you to peruse the complete lineup supplied for the Agency of the Year Awards and MARKies 2024.
https://www.marketing-interactive.com/ampersand-advisory-agency-of-the-year-markies-awards-2024-malaysia
