10 Best Mid-Market Software Solutions for Effective Influencer Marketing

10 Best Mid-Market Software Solutions for Effective Influencer Marketing
10 Best Mid-Market Software Solutions for Effective Influencer Marketing

Influencer advertising and marketing has now turn out to be a powerhouse on this planet of digital advertising and marketing. 
The rise of social media platforms has given varied influencers immense recognition and, with it, nice energy. More and extra companies now notice the worth of initiating campaigns run by influencers.
That mentioned, discovering the best gamers for your influencer advertising and marketing technique isn’t at all times straightforward. For many medium-sized companies, it may be overwhelming to do all the things on their very own – from reaching out to influencers to monitoring the outcomes.
Luckily, there’s a straightforward answer to this drawback: influencer advertising and marketing software program. This software program streamlines and makes the method of partnering with influencers simpler and extra handy.
In this text, we’ll discover the perfect mid-market influencer advertising and marketing software program and discover out which one is most acceptable for your model.

Top 10 Influencer Marketing Software
Without additional ado, right here’s a listing of the perfect influencer advertising and marketing software program tailor-made for medium companies.

mid market influencer advertising and marketing software program

Pricing: Variable, have to contact Brandwatch for particulars
Brandwatch is a seasoned participant within the influencer advertising and marketing business, providing a complete, globally-focused answer to mid-market manufacturers.
Brandwatch stands out because of its perception that nice advertising and marketing doesn’t want a big viewers – it wants an actual viewers. So, as a substitute of counting on giant influencers with a large attain however with out an precise impression, Brandwatch targets influencers who can genuinely join with their viewers, even when they’re on the smaller aspect.
Its database consists of creators and influencers which have a minimum of 5,000 subscribers, which suggests they really surpass opponents in expertise provide.
Key Offerings:

CRM instruments. You can observe contact and cost data and extra first-party information in customized fields. There’s additionally an automatic electronic mail monitoring characteristic that simplifies communication.
Detailed search characteristic. Brandwatch’s search characteristic means that you can filter influencers based mostly on pursuits, model affinities, previous collaborations, and even credibility.
Multi-platform protection. You can look for influencers to accomplice with throughout TikTok, Instagram, YouTube, and extra.

Key Features: Influencer Discovery, Influencer listing administration, Creation of personal influencer community, Campaign administration and reporting, Broad platform protection, Automated reporting, Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify

Pricing: Variable; contact Upfluence for particulars
Upfluence is an AI-powered influencer and affiliate internet marketing platform. It helps manufacturers increment the success of their influencer-led methods. It’s additionally a fantastic choice for small to mid-sized companies seeking to save time whereas working with influencers.
Upfluence covers manufacturers for creator connection, funds, and relationship administration. It might be built-in with well-liked eCommerce options like Shopify and WooCommerce, after which it can routinely verify your buyer base for influencers that you could be accomplice with. 
You can even invite chosen influencers to your associates program and subject them personalised promo codes by way of the platform.
Key Offerings:

Advanced discovery. If you utilize Upfluence’s eCommerce integrations, you could find influencers already interacting along with your model or discussing your merchandise.
AI-powered communication. Upfluence has an AI-powered chatbot that can be utilized to ship automated messages to influencers, dashing up the method
Dual method. The platform combines each affiliate and influencer advertising and marketing.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

Pricing: Variable; contact LTK for particulars
Formerly referred to as LiketoKnow, LTK first began out as a platform for Instagram influencers who wished to share affiliate hyperlinks with their viewers sooner and simpler. It then merged with rewardStyle, an associates program for influencers. 
Now, LTK is a self-serve answer that helps manufacturers join with creators and provide them alternatives. This can vary from affiliate internet marketing to white-label providers, offering manufacturers with all kinds of methods to interact with their audience.
One standout characteristic it has is its content material licensing characteristic, which might considerably pace up content material creation and distribution for small and medium-sized companies. The content material itself might be taken from LTK’s very personal picture library, which comprises over 11 million property.
Key Offerings:

Targeted viewers attain. LTK makes use of AI expertise to supply in-depth insights, permitting manufacturers to market higher to their audience.
Large content material library. If you want property for your marketing campaign’s content material, you will get them from LTK’s library of greater than 11 million photos and movies.
Advanced Audience Reporting characteristic. You get entry to LTK’s unique information set, collected over 11 years.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing, Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

Pricing: Variable; contact CreatorIQ for extra particulars
CreatorIQ is a number one influencer advertising and marketing platform designed to raise creator advertising and marketing efforts. The firm was based again in 2014 and now has headquarters in Los Angeles, with workplace branches in New York, London, and Ukraine.
Thanks to its enterprise-grade expertise and cutting-edge AI options, CreatorIQ advantages companies of all sizes, from mid-market companies with restricted sources to very large firms with large budgets. Companies which have efficiently used CreatorIQ for advertising and marketing campaigns embody Disney, Nestlé, and Sephora.
In 2021, CreatorIQ was capable of shut an acquisition deal for Tribe Dynamics, which is a advertising and marketing analytics platform that helps companies observe the efficiency of their advertising and marketing campaigns extra precisely. The acquisition allowed CreatorIQ to leverage Tribe Dynamics’ fashions for a extra in depth view of influencer advertising and marketing efforts.
Key Offerings:

In-depth search characteristic. The CreatorIQ platform permits manufacturers to filter potential influencers and evaluate and get suggestions utilizing AI insights.
Communication instruments. You get entry to communication instruments that streamline onboarding and activations, making certain a seamless partnership expertise.
Detailed analytics. The platform supplies analytics that can be utilized to forecast prices, analyze spending, and have a whole overview of marketing campaign efficiency.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs

Pricing: Variable; contact Grin for extra particulars
Grin is an clever influencer advertising and marketing software program that goals to make partnering with influencers straightforward and handy. It markets itself to companies of any dimension however can convey quite a lot of worth to mid-market companies seeking an all-in-one influencer advertising and marketing platform.
Grin’s instruments may also help manufacturers with their complete influencer advertising and marketing technique, from discovering influencers to launching a marketing campaign to analyzing outcomes. It additionally integrates with nearly all of present social media platforms, permitting you to hunt and collaborate with creators on each related channel.
Additionally, it may be built-in with main eCommerce platforms like Shopify, WooCommerce, and Magento, permitting you to drag helpful information about your clients. This means you should use this software program to focus on not simply new audiences but additionally your present ones.
Key Offerings:

Communication integrations. You can use the integrations with Gmail, Slack, MS Office, and different communication instruments to make it simpler to collaborate along with your chosen influencers.
Customer-based influencer discovery. Grin can use your present buyer base to determine potential influencers who already love your merchandise.
Browser extension. Grin has a browser extension that makes discovering influencers easy. You can actually see key information about influencers as you browse social media.

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

Pricing: Starts at $30/month for small groups, billed yearly
Later is an modern platform born from the merger of two profitable ventures: Mavrck, a number one influencer advertising and marketing answer, and Later, a high social media administration instrument. 
Now unified as Later Influence and Later Social, the platform boasts partnerships with main social networks like TikTok, Disney, LinkedIn, and extra. Its mission is to assist manufacturers obtain success on social media by permitting them to seek out and collaborate with influencers who can create genuine, relatable, and fascinating content material.
The better part is which you could handle the complete course of on Later, from influencer discovery to communication, contracts, and onboarding. It even points trackable referral hyperlinks and promo codes tied to every influencer, permitting you to observe gross sales and ROI with precision.
Key Offerings:

Integrated options. Later combines influencer advertising and marketing and social media administration in a single platform.
Advanced search filters. The platform makes use of AI expertise to enhance its search outcomes, making it simpler for manufacturers to seek out influencers that match their wants.
eCommerce integrations. Later has a Bazaarvoice integration that lets manufacturers simply acquire and share influencer evaluations by way of their dashboard. These evaluations can then be shared throughout social media or eCommerce pages.

Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs

Pricing: Starts at $20,000 a 12 months for three customers 
Traackr is an influencer advertising and marketing instrument that makes use of a data-driven method to streamline the method of discovering and coordinating profitable influencer-led campaigns.
One of its finest options is the flexibility to measure efficiency based mostly on key marketing campaign metrics utilizing the facility of AI instruments. This permits manufacturers to trace the ROI of their advertising and marketing efforts with nice accuracy.
Currently, Traackr is accessible in 70 nations and 26 languages, supporting a number of the most subtle influencer advertising and marketing packages on this planet. It has a protracted checklist of brand name partnerships that embody L’Oréal, Shiseido, Unilever, Pandora, and Samsung.
Key Offerings:

Data-driven method. You get entry to a number of built-in KPIs in addition to Traackr’s particular Brand Vitality Score (VIT), which measures a marketing campaign’s results on model ​​visibility, impression, and belief.
All-in-one platform. There’s a characteristic for each step of your influencer advertising and marketing efforts, from discovering influencers to onboarding them to benchmarking campaigns.
Broad pool of influencers. Traackr has over 6 million influencers on its platform.

Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs

Pricing: Variable; contact Klear by Meltwater for extra particulars
Klear is one other strong answer for medium-sized companies that need to fine-tune and optimize their influencer advertising and marketing campaigns. In reality, it additionally belongs to Meltwater, which routinely makes it suitable with the entire host of instruments that Meltwater presents.
The most vital benefit of utilizing Klear is that this program is developed with just one function in view: to streamline influencer advertising and marketing processes. Thanks to AI-driven expertise, it could possibly discover best-fit influencers by making use of a number of filters. For occasion, you may filter based mostly on viewers dimension (nano, micro, and many others.), class, and placement, amongst others.
Additionally, Klear permits you to totally analyze every influencer earlier than you even decide to paid campaigns. This helps preserve a budget-friendly technique and keep away from probably pricey errors – one thing that medium-sized companies would probably recognize. 
Key Offerings:

CRM options. Klear’s platform consists of CRM functionalities, which suggests which you could have complete conversations with influencers with out opening a brand new tab. 
AI instruments. Since it’s an AI-powered platform with AI instruments, you may depend on Klear to be sooner and extra environment friendly.
Cross-platform evaluation. Klear covers nearly each social media platform, reminiscent of Instagram, TikTok, YouTube, Twitter, Pinterest, and even blogs.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Channels: Instagram, YouTube, TikTok

Pricing: Variable; contact Influencity for a customized plan or bundle
Influencity has come a great distance since its inception in 2014 as a platform that automated posting on X, then referred to as Twitter. Today, it may be used with varied social media networks, reminiscent of Instagram, YouTube, and TikTok.
Influencity boasts a whopping 200+ million listed accounts, providing manufacturers a wealthy pool of influencers to select from. Its Discover instrument, particularly, stands out by offering detailed profile analyses, making certain that companies can discover influencers who’re most suitable and related to them.
One characteristic we particularly like about Influencity is the flexibility to look for “lookalike influencers.” Basically, all you need to do is to determine one excellent influencer. After that, the platform will use its AI expertise to seek out comparable profiles referred to as “lookalike influencers,” saving you quite a lot of effort and time within the course of.
Key Offerings:

Comprehensive influencer information. Influencer profiles comprise a considerable amount of information to be able to see in the event that they actually suit your model.
In-depth marketing campaign administration. You can use the built-in marketing campaign administration module to prepare all the things that has to do along with your marketing campaign.
Detailed reporting. It aggregates information for experiences on the group degree, providing a holistic view of influencer efficiency, viewers engagement, and marketing campaign impression.

Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable experiences, Team/Collaboration Tools, Channels: Instagram, YouTube, TikTok

Pricing: Variable; contact Meltwater for extra particulars
Meltwater is likely one of the pioneers within the advertising and marketing software program business. For nearly twenty years now, companies have relied on Meltwater’s software program for varied advertising and marketing facets to remain forward of the curve.
Meltwater’s influencer advertising and marketing answer is designed to streamline a whole influencer technique from begin to end. It’s all because of its easy-to-use platform that makes it easy for companies to seek out vetted influencers, measure their ROI on campaigns, and handle partnerships.
Its finest characteristic? Meltwater can assign a “True Reach” rating based mostly on viewers dimension and engagement ranges. With this metric, you may know that potential influencers have real affect, not simply giant follower counts.
Key Offerings:

Influencer discovery. True Reach scores may also help you discover influencers with real engagement.
Comprehensive analytics. You can measure the success of your campaigns by way of detailed, automated experiences.
Easy interface. You can handle all of your influencer partnerships and campaigns on one platform, making it straightforward to trace all the things.

What to Look for within the Best Mid-Market Influencer Marketing Software
Before you may select which mid-market influencer advertising and marketing software program fits you finest, it’s necessary to know what attributes outline good software program within the first place.

Easy to make use of
Choose software program that is straightforward to navigate with intuitive dashboards and clear directions so that you and your staff can use it successfully.
Also, choose for instruments that streamline communication with built-in messaging options. This saves time and retains all interactions in a single place, making collaboration simpler and even easy.
Features information and analytics
Data drives choices and helps you optimize methods.
So, look for software program with complete analytics to trace marketing campaign efficiency, viewers engagement, ROI, and extra.
Additionally, look for software program that may produce customizable experiences. Tailored insights not solely assist your present enterprise technique, however they will additionally impress future stakeholders and buyers with detailed shows of your successes.
Includes administration instruments
Matching your model with influencers who resonate along with your viewers is probably a very powerful step when wanting for new companions. 
This can be why marketing campaign administration instruments are a should. You want to have the ability to see when you’re getting outcomes in your marketing campaign.
Has a price range tracker
Budget monitoring options assist companies monitor their influencer advertising and marketing spending. Good software program helps you handle bills and optimize influencer partnerships.
Think long-term. Whatever your software program alternative could also be, it must also develop with your corporation. Look for scalable options that may deal with elevated calls for. 
Don’t overlook to make sure compatibility along with your present instruments. CRM, social media, and electronic mail advertising and marketing platforms ought to work seamlessly collectively, enhancing general effectivity and effectiveness.
Provides filters and search choices
Finding influences who finest match your marketing campaign wants is essential. Filters and search choices assist you to make this course of extra environment friendly by narrowing down potential influencers based mostly on standards reminiscent of engagement charges, viewers demographics, and content material model, amongst others.

5 Tips to Find the Best Influencer Marketing Software
Thinking of utilizing comparable software program for your model? Here are 5 suggestions that may allow you to discover the perfect influencer advertising and marketing software program that completely fits your wants.

1. Look on the options.
Different influencer advertising and marketing software program presents varied options. Prioritize those that align along with your objectives. You can even use our quick information above about what to look for when selecting the right mid-market influencer advertising and marketing software program for you.
2. Think in regards to the dimension of your staff.
If you may have a full social media staff, self-service instruments like those we listed above allow you to preserve management over your campaigns. But in case your staff has not more than two managers, an company could also be a more sensible choice for you.
3. Consider your price range.
Budgeting is essential. (*10*), your alternative of software program will depend upon the monetary sources accessible to you. Some platforms provide complete options at the next value, whereas others present important instruments at a extra reasonably priced value.
4. Check for compatibility.
Not all platforms will work with the instrument you may have. Plus, there are platforms that will combine correctly with sure software program however not with others. Ensuring compatibility can prevent time, cash, and energy.
5. Don’t overlook buyer assist.
A user-friendly platform with glorious assist could make a major distinction in your influencer advertising and marketing success.

Choosing the Best Mid-Market Influencer Marketing Software
Remember, there’s no one-size-fits-all answer. The realm of mid-market influencer advertising and marketing software program features a complete number of options, each with its personal strengths, options, and use instances. By selecting correctly and discovering the software program that aligns along with your model’s objectives, you may harness the facility of influencer advertising and marketing to boost your model’s visibility, engagement, and general success.

Frequently Asked Questions

What are influencer advertising and marketing software program?

Influencer advertising and marketing software program are platforms or purposes that assist manufacturers and companies join with influencers to advertise no matter it’s they’ve to supply. Using them can simplify and pace up the method of discovering probably the most appropriate influencers.

What is influencer advertising and marketing used for?

Influencer advertising and marketing is used to advertise services or products by way of social media influencers. It’s a approach to attain extra individuals, construct model belief, and drive gross sales by way of the influencers’ present audiences.

About the Author


Geri Mileva, an skilled IP community engineer and distinguished author at Influencer Marketing Hub, specializes within the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and varied different revered newspapers and magazines, provide in-depth evaluation and insights into these cutting-edge expertise domains. Geri’s technological background enriches her writing, offering a singular perspective that bridges advanced technical ideas with accessible, partaking content material for numerous audiences.


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