Southeast Asia’s (SEA) short-form drama platform Viddsee has partnered with Chinese content funding and licensing firm Risingjoy to bring Chinese micro drama content to SEA viewers.
Since 2022, Viddsee has been producing authentic vertical microseries, leading to a major uptick in viewership and engagement on the platform, thus affirming the rising development of micro dramas.
Riding on this rising development of micro dramas, this partnership goals to speed up this momentum by presenting chosen Chinese micro drama titles to SEA viewers whereas initiating cooperative manufacturing ventures within the area.
This additionally comes together with the truth that micro dramas, characterised by their concise narrative construction and participating storylines, have turn out to be a cultural phenomenon in China and are more and more gaining traction worldwide over the previous two years. The market worth of the micro-drama trade in China reached roughly US$5.3 billion in 2023 and is projected to attain up to USD$233 billion in 2028.This partnership with Risingjoy is predicted to speed up this momentum by presenting chosen Chinese micro drama titles to Southeast Asian viewers whereas initiating cooperative manufacturing ventures within the area.
This collaboration aligns with the rising international recognition of micro dramas, a development that has seen exceptional reception in China and past. Under the partnership, the primary set of Chinese micro drama titles is slated for launch on Viddsee within the second half of 2024.
With over ten years of expertise in short-form content, Viddsee has honed its experience in understanding and delivering what audiences crave, stated Ricky Ow, board of administrators at Viddsee.
“The development of micro dramas, coupled with Viddsee’s increasing capabilities as a studio and platform, ensures that they’re uniquely positioned to lead on this rising leisure format and excel,” added Ow.
Cassandra Yang, common supervisor at Risingjoy, added, “This is an amazing alternative to bring wealthy and various Chinese content to Southeast Asia. Viddsee’s studio and intensive community of creators, the biggest in Southeast Asia, additionally make them an excellent associate to facilitate the localisation of such micro dramas within the area. We look ahead to solidifying our competitiveness and sustainable development on this dynamic content panorama.”
Jia Jian Ho, CEO and founding father of Viddsee, stated, “We are excited to associate with Risingjoy to bring recent and participating content to our audiences. This collaboration marks the start of a number of such partnerships, via which we goal to diversify our content choices and preserve our management within the short-form drama area.”
MARKETING-INTERACTIVE has reached out to Viddsee for extra info.
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https://www.marketing-interactive.com/viddsee-partners-risingjoy-to-bring-chinese-micro-drama-content-to-sea-viewers
