Series to discover the fervour, course of, and challenges fueling creator creativity and innovation
NEW YORK and LOS ANGELES, June 26, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the primary built-in suite of AI-driven instruments constructed for communicators that span earned media, influencer engagement and model monitoring choices, has solid a partnership with What’s Trending, the Emmy-nominated digital media model, to supply creator-focused content material together with a ‘Creator Spotlight’ sequence. The new partnership begins with content material popping out of VidCon 2024 which is able to facilitate one-on-one conversations with prime creators and equip manufacturers with progressive influencer advertising and marketing methods.
The partnership comes at a pivotal second as influencer advertising and marketing emerges as a prime precedence for manufacturers, with 92% of manufacturers rising their influencer advertising and marketing budgets in 2024. Now greater than ever, manufacturers should strategically align with creators to spice up consciousness and generate outcomes. The ‘Creator Spotlight’ will go behind the scenes with visionary creators like Adam Rose, Gigi Gorgeous, and Golloria George, uncovering their artistic processes and the secrets and techniques behind resonating with hundreds of thousands of followers.
“Our companions at What’s Trending have their pulse on what motivates and conjures up content material creators to share their tales with audiences and types,” mentioned Jason Brandt, Chief Marketing Officer at PRophet. “By spotlighting their artistic processes and views, we’ll unlock invaluable insights for manufacturers trying to authentically join with audiences by means of the influencer advertising and marketing revolution.”
The sequence will even study key matters for entrepreneurs reminiscent of methods for driving real viewers engagement, balancing creativity with enterprise targets, amplifying model storytelling by means of partnerships, and predictions on the longer term creator panorama. The episodes will present uncommon insights into the minds of at present’s dynamic creators whereas providing beneficial classes for manufacturers aiming to interrupt by means of the noise.
The episodes will probably be hosted by What’s Trending founder and famend digital tradition professional, Shira Lazar. Recognized by Fast Company as one of many Most Influential Women in Technology, Lazar has spent over twenty years at the forefront of web tendencies, analyzing the intersection of on-line ardour, viewers connections and model partnerships.
“What’s Trending was one of many first client information retailers to editorially cowl the creator neighborhood over a decade in the past, and I’m thrilled to return to our roots with ‘Creator Spotlight,'” mentioned Lazar. “The creator financial system has reworked how content material is produced and consumed. This sequence will pull again the curtain on iconic and rising creators, delving into their artistic genius and inspirations, giving manufacturers a roadmap to forge deeper connections by means of genuine creator partnerships.”
‘Creator Spotlight’ episodes will probably be launched month-to-month beginning July 23, 2024 throughout What’s Trending’s TikTook, Instagram, X, YouTube and web site, and will be discovered on PRophet web site, LinkedIn and YouTube channels.
About PRophetPRophet is a vital AI-driven CommsTech suite that empowers trendy communicators and entrepreneurs to work smarter, uncover and have interaction with new audiences, and drive extra impactful PR and advertising and marketing communications campaigns. The complete suite combines three highly effective options: PRophet Earn makes use of a mixture of AI, pure language processing and machine studying to generate, analyze and check “mediable” content material that predicts earned media curiosity and sentiment. PRophet Influence combines generative AI, knowledge analytics, and monitoring expertise to create customized influencer advertising and marketing applications, whereas PRophet Monitor delivers personalized media monitoring throughout a big selection of channels, alerting groups to rising tendencies, model mentions, and alternatives for real-time response. PRophet was based in 2020 by PR and advertising and marketing business thought chief and entrepreneur, Aaron Kwittken. It is a part of the Stagwell Marketing Cloud, a suite of SaaS options that powers analysis, communications, and media activation for in-house entrepreneurs. To study extra, go to prprophet.ai.
About Stagwell Marketing CloudStagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform constructed for the fashionable marketer. Born out of Stagwell’s (NASDAQ: STGW) community of award-winning advertising and marketing companies, SMC’s expertise empowers entrepreneurs to drive enterprise affect by giving them intuitive instruments outfitted with proprietary, actionable knowledge. SMC’s portfolio of options powers strategic client analysis, communications, and media activation for manufacturers worldwide by leveraging expertise reminiscent of generative and predictive synthetic intelligence, shared augmented actuality, and extra. Get your head in the cloud at www.stagwellmarketingcloud.com.
About What’s TrendingBased in 2011, What’s Trending is an Emmy nominated media firm that produces dwell and unique programming that’s distributed to over 5 million viewers throughout platforms together with cellular, social, and OTT networks in addition to OOH distribution by means of GSTV, Screenvision, ReachTV and Trooh, reaching over 800 million distinctive viewers. The firm’s each day content material covers the most recent information associated to pop-culture, leisure and digital existence, aligning with world manufacturers and progressive firms.
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