The Indian Paper Manufacturers Association (IPMA) awarded its first social media initiative to Mumbai’s Rite KnowledgeLabs. The “Paper Matters by IPMA” digital marketing campaign goals to spotlight paper’s significance in on a regular basis life.
In as we speak’s digital age, selling paper appreciation is essential. The marketing campaign will run throughout 5 social media platforms, combining insightful content material with partaking analysis. This technique goals to speak key messages successfully and memorably, steering away from frivolity.
Rohit Pandit, Secretary General, IPMA stated, “Paper Matters by IPMA is a singular initiative designed to construct an emotional reference to paper amongst numerous audiences, particularly the youthful era. As a accountable trade physique, we purpose to dispel myths surrounding paper and set up this platform as a data repository. After a multi-agency pitch, we’re happyto appoint Rite Knowledge Labs, whose mix of content material thought-leadership, analysis, video and social media advertising will assist us attain our viewers successfully.”
Zahara Kanchwalla, Co-founder & CEO of Rite KnowledgeLabs, stated, “Partnering with IPMA to advertise consciousness and love for paper is each an honour and a accountability. Our built-in marketing campaign will function research-based thought management content material and simply consumable social-media advertising posts, together with movies, movies, and movement graphics. This technique will successfully ship key messages to focus on audiences with long-term recall and authenticity. We are enthusiastic about this mission, and our preliminary work, together with launching the “Paper Matters by IPMA” emblem and social media handles, has already garnered vital traction and trade buzz.”
The Indian paper trade is rising because of home demand and premiumization in packaging, tissues, books, and writing supplies. Rite Knowledge Labs goals to reinforce the trade’s impression by means of its esteemed purchasers on this marketing campaign.
Rite KnowledgeLabs presently manages a various model portfolio, serving purchasers like Microsoft India, HDFC Bank, GE, National Stock Exchange, Barclays Bank, and extra in each retainer and mission roles.
https://www.medianews4u.com/rite-knowledgelabs-bags-ipmas-social-media-mandate-for-paper-matters/
