ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing
The Advertising Standards Authority (ASA) has issued rulings in opposition to three digital cigarette manufacturers—Juicemate, Apollo Vapes UK, and JAC Vapour—for breaching promoting rules by means of their affiliate programmes. These choices are a part of the ASA’s broader investigation into the promotion of e-cigarettes through affiliate schemes.The affiliate programmes in queryThe investigation targeted on the affiliate programme pages of Juicemate, Apollo Vapes UK, and JAC Vapour, all seen in January 2024.Juicemate’s web site, www.juicemate.co.uk, featured a web page titled “Vape Affiliate Program.” The web page invited people to affix the programme to advertise Juicemate’s vaping merchandise in return for commissions. Affiliates have been supplied with distinctive referral hyperlinks or low cost codes to share through blogs, social media platforms, and electronic mail advertising.
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https://hellopartner.com/2024/06/27/asa-rules-against-multiple-vape-brands-for-irresponsible-affiliate-marketing/
