UNIVERSITY PARK, Pa. — In the newest episode of Invent Penn State’s Dare to Disrupt podcast, host Ryan Newman interviews Joe Pulizzi, founding father of content material creator schooling website, The Tilt. Pulizzi additionally based Content Entrepreneur Expo and the Content Marketing Institute, which he efficiently exited in 2016.
He is the bestselling writer of seven books, together with “Content Inc.” and “Epic Content Marketing.” Pulizzi has spoken over 400 instances in 20 plus international locations on content material marketing, the creator economic system, and entrepreneurship. He graduated from Penn State’s College of the Liberal Arts with a grasp’s diploma in communications in 1997.
In this episode, Pulizzi shares his expertise constructing the Content Marketing Institute, the failures he endured alongside the way in which, his sturdy dedication to goal-setting, and his affiliation with the colour orange.
Pulizzi additionally shares his insights across the distinction between content material creators and content material entrepreneurs, and why he believes it is an necessary distinction.
“I like to use ‘content material entrepreneur’ as a substitute of ‘content material creator’[…] as a result of anyone is a content material creator who posts on social media,” mentioned Pulizzi in the course of the podcast interview. “A content material entrepreneur tells me you’re a enterprise, and your enterprise strategy is to construct an viewers.”
Listen to this interview to study extra about Pulizzi’s journey.
At the tip of the episode, present Penn State pupil Riley Auer joins the dialog. Auer is the founding father of Bootleg Boomerangs, an organization which sells hand-made picket boomerangs and has a big focus on content material creation, with over 31,000 subscribers on YouTube.
Auer talks by some challenges he faces in rising his enterprise with Pulizzi, who offers recommendation concerning putting adverts in video content material, discovering the true “tremendous followers” by unique giveaways and experiences, and hanging the steadiness between being a enterprise and being a spot for enjoyable content material.
Students can apply or be nominated to be on the present right here.
About Dare to Disrupt
Subscribe to Dare to Disrupt on YouTube Music, Apple Podcasts or Spotify.
Dare to Disrupt is a podcast from Invent Penn State about Penn State alumni who’re innovators, entrepreneurs and leaders, and the tales behind their success. The podcast is hosted by alumnus Ryan Newman, a graduate of the Smeal College of Business and a Schreyer Scholar alumnus who’s now a managing director at Goldman Sachs.
Past episodes of Dare to Disrupt embrace interviews with Matt Brezina, David Rusenko and Jess Weiner. New episodes of “Dare to Disrupt” launch month-to-month. Learn extra at invent.psu.edu/dare-to-disrupt.
Invent Penn State is a commonwealth-wide initiative to spur financial growth, job creation and pupil profession success.
https://www.psu.edu/information/invent-penn-state/story/content-marketing-expert-joe-pulizzi-dare-disrupt-podcast/
