Captiv8, the influencer advertising platform for manufacturers, mentioned it has expanded its partnership with TikTok to incorporate an integration with TikTok Shop.
Terms of the deal weren’t disclosed.
The enlargement goals to foster improved collaboration and open extra alternatives between content material creators and types. That may imply extra money for manufacturers in addition to creators. Captiv8 mentioned in a press release that integrating TikTok Shop into Captiv8’s Affiliate providing “will additional improve Captiv8’s strong social commerce options.”
The partnership follows the launch of Captiv8’s “Branded Storefront” platform, permitting creators to function a single storefront with all their content material as a substitute of getting a number of affiliate hyperlinks throughout totally different platforms. Coupled with the TikTok Shop integration, the Branded Storefront platform claims to take social commerce to a brand new degree, permitting for a bigger advertising funnel — a win for manufacturers and creators.
“As the cornerstone of TikTok Shop, creators and types play a pivotal function in driving gross sales, and Captiv8 goals to supply capabilities to empower each teams,” the corporate mentioned. “Captiv8’s integration with TikTok Shop leverages the affect of creators who’re already partaking with particular manufacturers and merchandise, reworking discussions into commerce by shoppable content material, affiliate partnerships, and seamless in-platform discovery and checkout — multi functional click on.”
For shoppers, they get better entry to their favourite model champions whereas having a much-improved purchasing expertise.
Krishna Subramanian, chief government officer and cofounder of Captiv8, mentioned the corporate is dedicated to driving innovation within the creator economic system. “Our enhanced partnership with TikTok Shop represents a major step ahead in our mission to empower manufacturers and creators with unparalleled social commerce capabilities.
“By integrating TikTok Shop into our Affiliate providing, we’re enabling seamless, shoppable experiences that flip engagement into gross sales and inspiration into motion,” the CEO added. “This collaboration underscores our dedication to offering cutting-edge options that meet the evolving wants of the market and set a brand new normal for social commerce.”
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