New Marketing Partner to Support the Expanded Sales of OPKO-Branded Products Throughout China on Additional E-Commerce Platforms, in Brick-and-Mortar Retail Locations and Launch In-Country Digital Marketing Programs
COCONUT GROVE, Fla., July 2, 2024 /PRNewswire/ — NextPlat Corp (NASDAQ: NXPL, NXPLW) (“NextPlat” or the “Company”), a worldwide e-Commerce supplier, at the moment introduced that it has expanded its e-commerce growth program in China by means of a brand new settlement with a number one Chinese healthcare and dietary merchandise advertising and marketing and distribution companies associate (the “Marketing Partner”). The Marketing Partner will present NextPlat with a full vary of inventive content material, model advertising and marketing and product gross sales and distribution companies and assist the Company’s unique joint e-commerce growth settlement with OPKO Health Europe (“OPKO”), a subsidiary of OPKO Health, Inc. (NASDAQ: OPK).
As a advertising and marketing specialist in China, the Marketing Partner at the moment helps worldwide healthcare and dietary merchandise corporations together with Nature Made and ITO, and gives logistics, warehousing and distribution companies all through China. The Marketing Partner has efficiently developed and executed model consciousness campaigns for healthcare merchandise on dozens of e-commerce websites corresponding to Alibaba’s Tmall, JD and Temu, and on digital/social platforms corresponding to TikTok, Xiaohongshu, Weibo, Bilibili and WeChat. The Marketing Partner additionally helps product distribution into bodily shops corresponding to pharmacies, comfort shops and supermarkets, in addition to into main U.S.-based retail chains working in China together with Costco and Sam’s Club. The Marketing Partner is growing a collection of digital product promotion applications for choose OPKO merchandise that are anticipated to contribute to NextPlat’s Chinese e-commerce gross sales later this 12 months. These advertising and marketing applications might embrace using well-known Chinese social media influencers, dwell movies/broadcasts on social media platforms, and articles and product blogs designed to introduce OPKO merchandise to probably tens of millions of shoppers.
“Our distinctive e-commerce growth program was created to present American corporations with turn-key on-line gross sales, advertising and marketing and distribution entry into the massive Chinese shopper market with out requiring the numerous worldwide infrastructure investments usually required. Through the addition of well-established advertising and marketing specialists in China, we imagine we are able to present our shoppers with a higher array of value-added companies which may also help drive product consciousness and income,” mentioned Charles M. Fernandez, Executive Chairman and CEO of NextPlat.
According to TMO Group (Health & Food Supplements, China Market, April 2024), China, with its quickly rising center class, reveals growing curiosity in life-style and many non-prescription well being choices with will increase in earnings ranges supporting an emphasis on well being and wellness. The report cites knowledge from Euromonitor International, exhibiting that over the previous 5 years, the well being complement market (together with nutritional vitamins and dietary dietary supplements (VDS), sports activities vitamin, weight administration and wellbeing, and natural/conventional dietary supplements) in China has steadily elevated, reaching roughly 387.9 billion RMB (roughly $53.3 billion) in 2023, with a compound annual development fee of 9.6%. It is predicted that by 2028, the well being dietary supplements market in China will exceed 440 billion RMB (roughly $60.5 billion). The TMO Group report additionally signifies that the web channel is a very powerful channel for VDS merchandise, particularly for cross-border imported merchandise and that in 2023, well being dietary supplements from the U.S. and Australia have been the primary selections for Chinese shoppers.
“Today’s new healthcare merchandise advertising and marketing partnership in China broadens our digital and bodily attain, together with probably dozens of further on-line platforms in addition to brick-and-mortar retailers throughout the nation. Importantly, we are able to provide a useful array of digital and social media promotion capabilities supplied by a associate who has constructed a robust consumer portfolio in China, permitting us to considerably improve the advertising and marketing of our preliminary OPKO merchandise,” mentioned David Phipps, President of NextPlat and CEO of Global Operations.
NextPlat’s e-commerce growth program, held in coordination with native Florida chambers of commerce, initially goals to assist Florida-based companies and producers market and promote their merchandise to probably tens of millions of recent prospects. The growth program options NextPlat’s turnkey international e-commerce resolution and leverages the capabilities and attain of key companions together with Alibaba and its Tmall Global platform, and further in-country advertising and marketing and distribution specialists who assist cross-border options enabling international manufacturers to attain Chinese shoppers.
For extra details about NextPlat, please go to www.NextPlat.com and join with us on Facebook and X.
About NextPlat CorpNextPlat is a worldwide e-commerce platform firm created to capitalize on a number of high-growth sectors and markets together with expertise and healthcare. Through acquisitions, joint ventures and collaborations, the Company intends to help companies in promoting their items on-line, domestically, and internationally, permitting prospects and companions to optimize their e-commerce presence and income. NextPlat at the moment operates an e-commerce communications division providing voice, knowledge, monitoring, and IoT merchandise and companies worldwide and pharmacy and healthcare knowledge administration companies in the United States by means of its subsidiary, Progressive Care Inc. (OTCQB: RXMD).
Forward-Looking StatementsCertain statements in this launch represent forward-looking statements. These statements embrace the capabilities and success of the Company’s enterprise and any of its merchandise, companies or options. The phrases “imagine,” “forecast,” “undertaking,” “intend,” “count on,” “plan,” “ought to,” “would,” and comparable expressions and all statements, which aren’t historic info, are meant to determine forward-looking statements. These forward-looking statements contain and are topic to recognized and unknown dangers, uncertainties and different elements, together with the Company’s capacity to launch further e-commerce platforms, promote healthcare merchandise in China, and its capacity to develop and broaden as meant, any of which might trigger the Company to not obtain some or all of its targets or the Company’s beforehand reported precise outcomes, efficiency (finance or working), together with these expressed or implied by such forward-looking statements. More detailed details about the Company and the danger elements that will have an effect on the conclusion of forward-looking statements is about forth in the Company’s filings with the Securities and Exchange Commission (the “SEC”), copies of which can be obtained from the SEC’s web site at www.sec.gov. The Company assumes no, and hereby disclaims any, obligation to replace the forward-looking statements contained in this press launch.
No Offer or SolicitationThis press launch is for informational functions solely and will not be meant to and shall not represent a proposal to promote or the solicitation of a proposal to promote or to purchase any securities or a solicitation of any proxy, consent, vote or approval with respect to any securities in respect of the proposed transaction between NextPlat and Progressive Care Inc. (“Progressive Care”) and will not be an alternative choice to the Proxy Statement/Prospectus or every other doc that NextPlat or Progressive Care might file with the SEC or ship to NextPlat’s or Progressive Care’s stockholders in connection with the proposed transaction. No provide, sale, issuance or switch of securities shall be made in any jurisdiction in which such provide, sale, issuance or switch could be illegal prior to registration or qualification below the securities legal guidelines of any such jurisdiction.
Media and Investor Contact for NextPlat Corp:
Michael GlickmanMWGCO, Inc.917-397-2272[email protected]
SOURCE NextPlat Corp.
https://www.prnewswire.com/news-releases/nextplat-expands-e-commerce-program-in-china-to-include-broad-retail-distribution-and-adds-digitalsocial-media-marketing-capabilities-with-new-marketing-partner-302187700.html
