July 4 2024, 10:53 am | BY Ricki Green | No Comments
Leading international video advertising platform Dailymotion Advertising has introduced a strategic partnership with Scroll Media, a distinguished digital platform in Australia.
By leveraging Scroll Media’s in depth advert community throughout main publishers reminiscent of Healthline, Gameloft, The Roar and CNET this collaboration goals to supply enhanced video promoting attain with high-intent viewers perception personas. Scroll Media’s experience in integration, video, sponsored content material, branded partnerships, and direct viewers buys completely enhances Dailymotion Advertising’s superior video applied sciences, boosting attain and engagement in Australia’s various markets.
The Dailymotion video participant is a top-tier, instream answer, compliant with MOAT and IAS, reaching 85% viewability with no UGC content material. For advertisers, this partnership unlocks full-funnel video efficiency, offering deep shopper habits insights, high-impact video advert models, and cookieless knowledge options.
Vijay Kunduri (above left), Dailymotion Advertising MD of APAC, with over 28 years of expertise in viewers engagement within the AdTech sector, highlights the importance of this partnership: “We are delighted to companion with Scroll Media for video promoting gross sales illustration in Australia, given the success of their Gameloft partnership, one other Vivendi owned firm. We are comfortable to supply manufacturers in Australia with premium instream stock at scale, alongside with our proprietary knowledge options for media planning and measurement.”
Says Jane Ormsby (above proper), MD of Scroll Media: “Partnering with Dailymotion Advertising in Australia, permits our shoppers entry to video advert experiences powered by AI, on the Dailymotion video participant that resonate with shoppers and drives unparalleled marketing campaign success.”
For extra data, go to Dailymotionadvertising.com
https://campaignbrief.com/dailymotion-advertising-announces-strategic-partnership-with-digital-platform-scroll-media/
