Premium Manthan, a 1976 Hindi movie, is impressed by the pioneering milk cooperative motion of Amul’s co-founder Verghese Kurien. The movie was screened on the 77th version of Cannes Film Festival in May (Photo: Instagram/Amul)4 min learn Last Updated : Jul 05 2024 | 10:21 PM IST
The 1976 movie Manthan, based mostly on the origin of the Gujarat Co-operative Milk Marketing Federation (GCMMF-Amul Dairy), was not too long ago within the information (Business Standard, June 7, 2024). Its splendidly restored model acquired rave critiques at Cannes and had a choose run in Indian film halls. Social media buzzed concerning the high quality of the restoration and the film’s enduring magic.
This renewed curiosity in Manthan made me mirror on how prophetic Verghese Kurien and the Amul crew had been to fee a full-fledged film on their origin. Yes, the film didn’t use the names of actual folks, butDisclaimer: These are private views of the author. They don’t essentially mirror the opinion of www.business-standard.com or the Business Standard newspaperFirst Published: Jul 05 2024 | 10:21 PM IST
https://www.business-standard.com/opinion/columns/content-marketing-before-its-time-124070500749_1.html
