A brand new version of the Copa America soccer match kicked off final month (June 20), and can be performed till July 14 in the United States. 1win Partners, the affiliate program of bookmaker 1win, analyzes the significance and opportunity this occasion represents for the sports activities betting and affiliate marketing sector.
According to the 1win Partners report, in the earlier version of the competitors, in 2021, 83% of Latin Americans confirmed curiosity, and 57% claimed to have positioned bets, representing a considerably engaged viewers.
The participation of nations akin to Mexico, Argentina, Uruguay, Peru, and Brazil generates a fan base enthusiastic about soccer and sports activities betting. This is a bonus for these devoted to producing site visitors in campaigns or advertisements associated to betting.
The affiliate program 1win Partners has ready a collection of instruments to reap the benefits of such an occasion. According to their report, the most used site visitors channels for sports activities betting are the following:
-Social networks: Facebook, Instagram, Twitter and Telegram.-Online promoting: FB advertisements, search engine optimisation, PPC, CPC, UAC, Influencers.-Affiliate Marketing: Affiliate packages akin to 1win Partners.-Sponsorships: Sponsoring groups, sporting occasions, and influencers.
According to Statista information, in 2022, sports activities betting promoting spending in Latin America reached $1.2 billion. This determine represents a rise of 25% over the earlier 12 months and is anticipated to proceed to develop in the coming years.
Likewise, in its evaluation, 1win Partners highlighted the work it does with companions that concentrate on social media site visitors and internet advertising. “On Telegram, for instance, sports activities betting forecasting is extremely common and efficient for these occasions. Users who’ve a bunch devoted to it and present a lot of subscribers assure wonderful outcomes and revenue. It is estimated {that a} profitable tipster can earn as much as $5,000 monthly, relying on the measurement of his viewers, the accuracy of his predictions, and the monetization methods he employs,” the firm defined.
Another necessary level to focus on, in response to the affiliate program, is the collaboration with influencers relating to producing enticing content material. Stories, stay broadcasts, sweepstakes, and polls on social networks akin to Twitter, Facebook, or Instagram, generate interplay. At the similar time, providing particular promotions or official Copa América merchandising to those that guess appropriately in the polls encourages the participation of your followers in on-line betting platforms.
If you may have an lively viewers or work with internet advertising, you’ll be able to contact 1win Partners by means of its official web site and its communication channels on Instagram and Telegram.
https://www.yogonet.com/worldwide/noticias/2024/07/05/72991-1win-partners-analyzes-the-opportunity-copa-america-generates-for-affiliate-marketing
