Dublin, July 08, 2024 (GLOBE NEWSWIRE) — The “Maximizing the Impact of B2B Event Marketing in the U.S.: Effective Strategies, Trends, and Tech” report has been added to ResearchAndMarkets.com’s providing. B2B occasion advertising is important and extremely partaking, however ROI challenges persist. Marketers ought to select the proper occasion format, use know-how and AI for higher outcomes, and combine occasions into broader advertising methods. Event advertising is essential to B2B companies as a result of it gives unmatched engagement. But ROI measurement challenges persist, and entrepreneurs must align occasion sorts with their aims. AI is rising in significance, notably for enhancing occasion experiences and offering personalised content material. Events and the content material they produce must be built-in into broader advertising methods to supply extra worth. Key Question: How can B2B companies use occasion advertising to drive engagement and ROI successfully? Key Stat: 25% of US B2B entrepreneurs mentioned in-person tradeshows and occasions are the prime areas for spending, based on Sagefrog Marketing Group. Key Report Features: 2 Exportable recordsdata for straightforward studying, evaluation and sharing.4 Charts: Reliable information in easy shows for shows and fast determination making.7 Expert Perspectives: Insights from business and firm leaders. Key Topics Covered: Executive AbstractThe State of B2B Event MarketingKey takeawaysInterviewsSourcesMedia Gallery Charts Top Areas of Marketing Spending According to US B2B Marketers, Aug 2023 (% of respondents)Areas Meeting/Events Professionals in North America See As Challenges for Meeting Planning in 2024Technologies Meeting/Events Professionals in North America Expect to Use in Their 2024 Meeting and EventsAI Tools Used by Meeting/Event Professionals in North America, Jan 2024 (% of respondents) Interviewed for This Report Michael Brenner – Marketing Insider Group, FounderKate Hammitt – Splash, Chief Marketing OfficerAmy Holtzman – Cheq, Chief Marketing OfficerPeter Loibl – Content Marketing Institute (Informa), Head of SalesAbbegayle Morrow – ALM Global, Vice President of Marketing, Marketing Services, and EventsTamara Prewitt – Quantent Marketing, Fractional CMOChris Walker – Passetto, Founder and CEO For extra details about this report go to https://www.researchandmarkets.com/r/701o9c About ResearchAndMarkets.comResearchAndMarkets.com is the world’s main supply for worldwide market analysis studies and market information. We offer you the newest information on worldwide and regional markets, key industries, the prime firms, new merchandise and the newest traits.
https://www.globenewswire.com/news-release/2024/07/08/2909440/0/en/Maximizing-the-Impact-of-B2B-Event-Marketing-in-the-U-S-Effective-Strategies-Trends-and-Tech.html
