Bichoi Bastha, Chief Revenue and Business Officer, and Hamza Kourimate, VP Global Head of Sales Marketing and Data Solutions at Dailymotion, shared with PRODU the completely different attributes which have saved this platform, which they outline as “video advertising”, in the marketplace for virtually 20 years.
“We give attention to expertise, that is, on the video participant. Advertisers and types have been coming to hunt this service. Then, we push the content material of every of them on their platforms,” Bastha defined.
The firm with greater than 450 staff has expanded its places of work from Paris to different cities similar to Miami, New York, London, Singapore, Milan. They are additionally current in Thailand and the Philippines and now in Latin America, with their arrival in Mexico.
Bastha commented that they’ve over 5 billion month-to-month views and 500 million customers are uncovered to Dailymotion content material. “We’ve taken it upon ourselves to have high quality content material. We imagine in consideration and metrics and in actually creating promoting that reaches the proper audiences,” he stated.
In that sense, he particulars that they’ve a premium community and that they consider the KPL of the person’s consideration to the manufacturers. “We have grown in market share and our presence in the market”.
Kourimate defined how the firm achieves contextual concentrating on and what differentiates them as a video advertising platform. “We assist manufacturers and businesses to measure and analyze viewers habits. Then, the job is to take that promoting to the proper customers with artistic executions. We wish to stand out in these hyperactive video multiplatforms,” he stated.
He talked about the significance they place on consideration metrics and important KPLs. “We consider efficiency and artistic effectiveness. In the finish, we search to deliver worth to the buyer and carry out advertising that goes by way of the whole funnel: consciousness, interplay, engagement” he stated.
To obtain all these aims, Kourimate highlighted that they’ve 4 pillars: a novel ecosystem, which mixes the content material of Dailymotion.com and that of advertisers and companions. “We have a expertise that ensures brand safety and gives secure content material for manufacturers. That is what has saved us all these years in the industry.”
He additionally explains that with all these instruments they will carry out predictive segmentation by way of their first celebration knowledge, which permits them to grasp shopper habits. “We can see what movies individuals seek for, what time of day, what articles they learn. This additionally offers us semantic knowledge and different knowledge similar to gender and age” he stated.
https://www.produ.com/english/noticias/bichoi-bastha-and-hamza-kourimate-of-dailymotion-the-brand-safety-we-guarantee-is-what-has-set-us-apart-in-the-industry/
