PathFactory at the moment acquired the well-known content material expertise platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content material intelligence platform serving B2B go-to-market groups by constructing AI-powered content material journeys based mostly on real-time evaluation of prospect conduct.
Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip helps B2B entrepreneurs with content material planning, curation, distribution and measurement. The mixed firm will function beneath the PathFactory identify with PathFactory’s Dev Ganesan persevering with as CEO.
Why we care. Sorry to see such a memorable firm identify as Uberflip be outdated. Schwartz and Frisch each moved on from the corporate they created final yr, however Frisch, one of many extra ebullient evangelists within the martech house, is remembered for his means to attract consideration to the platform.
He as soon as wrote in an open letter: “Truth be instructed, we began Uberflip in 2012 as a lot to create jobs for ourselves as for our ardour to unravel for tech.” But maybe his greatest identified prose work was 2019’s “F#ck Content Marketing,” a title pretty described on the time as “feather-ruffling.” The subtitle was extra informative: “Focus on content material expertise to drive demand, income & relationships.”
ChatFactory.AI. The information comes a couple of weeks after PathFactory’s launch of ChatFactory. Described as an “AI-powered shopping for agent,” ChatFactory combines AI-generated conversational talents with content material suggestions, extending the probabilities of a self-serve expertise for B2B consumers. It can be aimed toward serving to organizations perceive which purchaser questions want solutions, thus supporting content material technique.
It acts not solely as an internet site agent (or chatbot), but additionally as a useful resource co-pilot, steering guests on content material journeys. It will also be personalized to serve goal accounts or shopping for teams.
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About the writer
Kim Davis is presently editor at giant at MarTech. Born in London, however a New Yorker for nearly three many years, Kim began overlaying enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and functions of SaaS, digital expertise, and information within the advertising house. He first wrote about advertising expertise as editor of Haymarket’s The Hub, a devoted advertising tech web site, which subsequently grew to become a channel on the established direct advertising model DMN. Kim joined DMN correct in 2016, as a senior editor, turning into Executive Editor, then Editor-in-Chief a place he held till January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.Kim was Associate Editor at a New York Times hyper-local information website, The Local: East Village, and has beforehand labored as an editor of an instructional publication, and as a music journalist. He has written lots of of New York restaurant critiques for a private weblog, and has been an occasional visitor contributor to Eater.
https://martech.org/uberflip-acquired-by-pathfactory/
