St. Petersburg, Fla., May 20, 2021 (GLOBE NEWSWIRE) — Raymond James has launched enhancements to its advertising and marketing and company options for advisors, based on Lisa Turley, senior vice chairman of Advisor Marketing at Raymond James. The new digital capabilities and assets are designed to additional help advisors in simply and effectively connecting with purchasers and prospects, whereas offering related, significant content material within the advisor’s distinctive model and voice.“We stay devoted to providing a portfolio of trade main, advisor-centric advertising and marketing options to assist advisors’ enterprise targets and help them in strengthening their shopper relationships,” mentioned Turley. “These new capabilities and assets are an extension of our strong advertising and marketing providing for advisors, and can assist them elevate their advertising and marketing communications efforts and strengthen their manufacturers, significantly amid our ongoing digital surroundings.”A longtime supporter of customizable and versatile advertising and marketing, Raymond James’ Marketing + Agency Solutions delivers trade information, strategic planning, ongoing partnership, award-winning inventive and fixed innovation to assist advisors construct and promote their manufacturers and worth propositions. The full-service, 150-person division provides advisors a holistic strategy, together with built-in digital advertising and marketing options and absolutely custom-made model constructing providers.Recent enhancements embrace:Enhancements to a holistic digital expertise, that includes subtle integration of digital connections by way of RJ Connect, the agency’s portal for advisors to entry all Raymond James-approved social media platforms and digital electronic mail capabilitiesComprehensive content material advertising and marketing assist, together with subject material experience on Commentary & Insights. Content shared by advisors from RJ Connect now routinely drives visitors to the advisor’s personal internet property (versus the agency’s company web site, as is the observe of most different corporations), making a cohesive advisor model expertise.Email advertising and marketing capabilities inside RJ Connect desktop and cellular utility, together with: electronic mail communication content material library (one-time and reoccurring advertising and marketing supervision-approved emails, newsletters and e-cards); contact and listing administration; engagement insights; customized signature settings; delegation (for instance, advertising and marketing assistant roles taking motion on behalf of the advisor); automated disclosure; compliant archiving and subscription managementSocial media and web site assist for advisors conducting and/or selling webinars for current and potential clientsComprehensive video advertising and marketing assistAdvisor branding for digital conferences and occasions, together with branded touchdown pages and customized backgrounds within the advisor’s personal modelAdvisor digital promoting program: Advisors can amplify their model, providers and placement by rising consciousness and publicity, and leveraging localized digital advertising and marketing techniques, together with search engine advertising and marketing, social media and show promoting. The new program supplies professionally managed digital advertising and marketing campaigns custom-made to every advisor’s native market and targets, whereas complimenting current web site and social media efforts.“A motive I moved my observe to Raymond James was the power to customise my model utilizing the assets of the advertising and marketing division,” mentioned Nancy Leizman, monetary advisor. “During my five-year tenure with the agency, they’ve advanced their providers, enhancing and introducing new instruments with enter from advisors. As a member of the agency’s Marketing Advisory Council, I’ve had the chance to preview and opine on the progressive advertising and marketing options. Tools like RJ Connect have allowed our workforce to leverage our attain to current purchasers, and the power to simply plan, customise and execute a advertising and marketing marketing campaign on my cellular gadget and all from a single supply has been extremely time-effective.”Story continuesAbout Raymond James Financial, Inc.Raymond James Financial, Inc. (NYSE: RJF) is a number one diversified monetary providers firm offering personal shopper group, capital markets, asset administration, banking and different providers to people, companies and municipalities. The firm has roughly 8,300 monetary advisors. Total shopper belongings are $1.13 trillion. Public since 1983, the agency is listed on the New York Stock Exchange underneath the image RJF. Additional info is on the market at www.raymondjames.com.Raymond James & Associates, Inc., member New York Stock Exchange/SIPC.CONTACT: Shereen McCall Raymond James 727-567-2824 [email protected]
