NEW YORK, May 21, 2021 /PRNewswire/ — Getting prepared for a fun-filled summer season of play? The Toy Association and Clamour at the moment introduced the “Spring & Summer 2021 Influencer Choice List,” which highlights the most popular toys and video games as voted on by top-tier toy and household content material creators within the Clamour community. Shoppers can browse the record to find a wide range of toys that can hold youngsters engaged all summer season lengthy – from thrilling outside playthings to artistic toys excellent for a wet day.
Hundreds of digital influencers have been invited to vote on merchandise submitted by toy manufacturers this spring. Influencers have been required to have at the very least a million month-to-month views on their major platform and a social attain of greater than half 1,000,000. They reviewed product particulars, pictures, and bodily samples (when accessible) earlier than voting for his or her favorites.
“The Spring & Summer Influencer Choice List supplied an thrilling alternative for all – toy manufacturers elevated the visibility of their merchandise amongst digital content material creators from platforms like YouTube, Instagram, and TikTok, and influencers had the possibility to check out a number of the hottest toys and video games available on the market. And now, households have entry to this unbelievable record of merchandise that can assist them to embrace a fun-filled summer season of play after a protracted winter spent social distancing,” mentioned Adrienne Appell, senior vp of promoting communications at The Toy Association.
The Spring & Summer 2021 Influencer Choice List(Listed alphabetically by firm identify)
Kira Doll, Book & Accessories (American Girl)
Eco Nation (Aurora World, Inc.)
Slackers Swing House + Sky Swing (b4Adventure)
Jumbo Kickball Set (Ball, Bounce, and Sport Inc./Hedstrom)
The Original Roller Racer® Flying Turtle® sit skate (Big Time Toys)
Pixicade (BitOGenius, Inc.)
Storypod (Craftie Fox, Inc. )
Hide Inside! (Crazy Aaron’s)
Sensory Bin Ocean and Sand (Faber-Castell USA/Creativity for Kids)
6V Flybar Bumper Car (Flybar, Inc.)
Green Toys™ Disney Baby® Mickey Mouse Recycling Truck (Green Toys, Inc.)
Star Wars Galactic Snackin’ Grogu (Hasbro)
VIP Pets Glitter Twist (IMC Toys)
Icee Machine (iScream)
Squishmallows Baby Yoda (Jazwares)
Duo Tone Light Up Hoop (Kess)
Mini Deluxe Magic (Micro Kickboard)
Heroes of Goo Jit Zu DC – Hero Pack (Moose Toys)
PIPFALL (PIPFALL)
PLAYMOBIL Volkswagen T1 Camping Bus (PLAYMOBIL)
BriteBrush Elmo (PlayMonster)
Chroma Cube (Project Genius)
Dirt Quad SX McGrath (Razor USA)
Tiny Gardening! (SmartLab Toys)
Creatto (Thames & Kosmos)
Bunny Hop Mixer (The Manhattan Toy Company)
Jurassic Camp Cretaceous Captivz (ToyMonster)
KidiZoom® Creator Cam (VTech)
SkimBe® (Waterline Toys)
Crazy Bunch O Balloons Water Slide Wipeout (ZURU)
“The influencers beloved seeing the vary of latest merchandise for Spring and Summer—they’ve chosen enjoyable choices to get pleasure from outside, new takes on traditional ideas and video games, in addition to progressive designs and expertise,” mentioned Victoria Fener, COO & co-founder of Clamour.
For extra details about the Spring & Summer 2021 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No workers or representatives of Clamour or The Toy Association had any function in figuring out the chosen merchandise. The announcement was made throughout Clamour Creator Summit (May 18-20).
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.orgFounded in 1916, The Toy Association™, Inc. is the not-for-profit commerce affiliation representing all companies concerned in creating and delivering toys and youth leisure merchandise for teenagers of all ages. The Toy Association leads the well being and development of the U.S. toy trade, which has an annual U.S. financial impression of $98.2 billion, and its roughly 900 members drive the annual $32 billion U.S. home toy market. The Toy Association serves because the trade’s voice on the developmental advantages of play and promotes play’s optimistic impression on childhood improvement to shoppers and media. The group has a protracted historical past of management in toy security, having helped develop the primary complete toy security commonplace greater than 40 years in the past, and stays dedicated to working with medical specialists, authorities, shoppers, and trade on ongoing applications to make sure secure and enjoyable play.
As a world chief, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the globe; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that critiques and revises America’s broadly emulated ASTM F963 toy security commonplace.
About Clamour http://www.clamour.co / www.clamoursummit.comClamour is a trusted influencer advertising useful resource for elite manufacturers and the video influencer group. Since launching in 2016, Clamour has innovated experiential advertising within the toy trade with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, trade thought leaders, and toy manufacturers. Clamour Summit influencers have a mixed attain of over 7 billion and every year’s video content material generates extra that 500 million earned views. Clamour occasions repeatedly host international launches of latest product traces and permit manufacturers to kind priceless private relationships with influencers for future collaboration. Past toy sponsors embody Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys. Clamour Summit 2021 passed off in Scottsdale, Arizona on May 18-20, permitting manufacturers to take part remotely or in individual whereas influencers collect in individual and on-line. Additionally, Clamour is launching Clamour Live, an uplifting and galvanizing fan conference for teen and tween audiences in Dallas, Texas on August 6-8, 2021. Please e mail [email protected] for particulars on all Clamour occasions and influencer advertising providers.
SOURCE The Toy Association
Related Links http://www.toyassociation.org
