World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans
Dive Brief: Qatar has banned beer gross sales at World Cup stadiums in a last-minute pivot, per a press release from soccer governing physique Anheuser-Busch InBev, a significant sponsor of the occasion, can proceed promoting its Budweiser Zero non-alcoholic…
Read More »
Alcohol ad complaints highlight issues on social media placements
Source: Vinicius “amnx” Amano by way of Unsplash The Alcohol Beverages Advertising Code (ABAC) has seen a major discount in complaints within the second quarter of The first quarterly ABAC report noticed a pointy fall in client complaints about alcohol advertising…
Read More »
Joint Commitment: Alcohol Producers and Major Agencies Create Standards for Influencer Alcohol Marketing
The International Alliance for Responsible Drinking (IARD), which represents main international alcohol producers, partnered with main promoting, public relations and influencer companies to signal an Influencer Pledge that units requirements…
Read More »
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing – News – MM+M
The alcohol trade and 13 advertising, PR and influencer agencies have agreed to a global standard for alcohol marketing by social media influencers. Agencies together with McCann London, Publicis Groupe,…
Read More »