Dan Monheit on why he wrote a behavioural science book for marketers

Dan Monheit on why he wrote a behavioural science book for marketers

Dan Monheit; picture provided by Dan Monheit – founder and CEO of inventive company Hardhat, Bad Decisions podcast host and board member – can now add writer to his record of accomplishments after the discharge of his first book The…

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India @75: A ringside view of consumers’ behavioural landscape

India @75: A ringside view of consumers’ behavioural landscape

As India celebrates her seventy fifth 12 months of Independence, we at Adgully are tracing the journey of Advertising and its contribution to the Indian society at giant – whether or not it’s bringing a couple of change in mindsets,…

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