‘Brands aren’t selective enough’ – Havas Red UK boss on influencer marketing pitfalls
“Trying to keep away from a sea of sameness is vital if you wish to be in tradition,” stated Rachael Sansom, chief govt of Havas Red for the UK and Europe (pictured), on the latest Influencer360 convention from PRWeek and…
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‘I wanted to be my own boss’
In 2013, I used to be working as an engineer and making $80,000 a But I felt unfulfilled by my job, so I began a meals weblog known as Delish after, I used to be laid off from…
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Hugo Boss’ aggressive rebrand is impressive, but it misses a trick
There’s a lot to be admired about Hugo Boss’ new rebrand technique. During January, it was revealed that the clothes model could be present process a seismic digital shift, focusing…
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