How agencies are investing in influencers this Super Bowl
With this weekend’s Super Bowl anticipated to value some $7 million for a 30-second advert, agencies are turning to influencer advertising and marketing and commerce methods to maximise their influencer agencies are beefing up their new choices main as…
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Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
Dive Brief: Paramount Advertising not too long ago launched the CBS Sports Creator Studio to attach manufacturers with sports influencers and creators to entry pre-game occasions, events and behind-the-scenes content material, based on info shared with Marketing Brands can…
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Big 12 Mexico extends league’s reach with basketball games, possible bowl game | Sports
IRVING, Texas — The Big 12 Conference is extending its reach into (*12*), with plans for males’s and girls’s basketball video games to be performed in (*12*) City late subsequent yr whereas additionally exploring a possible soccer bowl game in…
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HubSpot : 3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them
Each yr, the Super Bowl teaches us so much about wholesome competitors. But — we do not all the time see it play out on the soccer subject. In truth,…
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