GRIN announced findings from its 2024 Modern Consumer Survey

GRIN announced findings from its 2024 Modern Consumer Survey

GRIN, the world’s main creator administration platform, immediately announced findings from its 2024 Modern Consumer Survey, exploring the evolving purchaser journey and the rising want for manufacturers to leverage creator content material, particularly within the social media Taking insights from…

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Examining the Effectiveness of Video Marketing Based on Consumer Attitudes: Differences between Generation Zers and Baby Boomers

Examining the Effectiveness of Video Marketing Based on Consumer Attitudes: Differences between Generation Zers and Baby Boomers

Companies have seen the great optimistic impact of video advertising and marketing on shopper attitudes and Existing analysis exhibits that 87% of video entrepreneurs report that video has an excellent return on funding, and 54% of shoppers need to…

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Chiara Ferragni: How influential are influencers on consumer decisions?

Chiara Ferragni: How influential are influencers on consumer decisions?

The case of influencer Chiara Ferragni, fined €1 million by Italy’s antitrust authority for allegedly deceptive customers, has been shared throughout social With the rise in influencer advertising and marketing, what steps ought to customers take to guard themselves…

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Study Reveals Consumer Attitudes towards Celebrity and Influencer Endorsements

Study Reveals Consumer Attitudes towards Celebrity and Influencer Endorsements

A current research performed Storyblok, the headless CMS platform, sheds mild on shopper attitudes towards movie star and influencer Contrary to standard perception, the research discovered that such endorsements can really current a danger to vacation gross to…

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Five on Friday: Insights to Drive Business Growth, Marketing Innovations, and Consumer Trends

Five on Friday: Insights to Drive Business Growth, Marketing Innovations, and Consumer Trends

Source: Canva Welcome to this week’s Five on Friday, the place we’ve curated fascinating case research and business In this version, we’ll discover Bloomberg Media’s methods that drove them to 500,000 subscribers and what meaning for Additionally, uncover…

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Singles’ Day 2023: From KOLs to trust, the changing dynamics of consumer choices | Analysis

Singles’ Day 2023: From KOLs to trust, the changing dynamics of consumer choices | Analysis

It’s that point of 12 months once more when Singles’ Day, Double 11 or the world’s largest procuring occasion, is taking the world by a The presales interval kicked off with JD (October 23) and Tmall (October 24)…

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Decoding marketing strategies that can create a significant impact on consumer demand this festive season – Brand Wagon News

Decoding marketing strategies that can create a significant impact on consumer demand this festive season – Brand Wagon News

By Dheeraj Gupta In a land famend as a melting pot of numerous cultures and communities, the marketing strategies of manufacturers ought to fluctuate as per the area in In this dynamic combine, festive procuring holds a particular allure…

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Personal connections on social media drive more consumer purchases than influencers, Mintel research reveals

Personal connections on social media drive more consumer purchases than influencers, Mintel research reveals

MUMBAI, India, 5, 2023 /PRNewswire/ — Indian shoppers are more inclined to be influenced by folks they know personally on social media when making buying selections, based on the newest research by While city shoppers present a choice…

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How to Leverage Gen Z Consumer Patterns in Web3 Advertising

How to Leverage Gen Z Consumer Patterns in Web3 Advertising

The seismic shift in shopper conduct is palpable, and Web3 advertisers should concentrate on As Gen Z shoppers rise to their financial prime, their buying tendencies differ strikingly from previous Tinuiti’s expansive examine, encapsulating 5 surveys and over…

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Exclusive | Venugopal Ganganna, Langoor: Tech-driven partnership are redefining marketing engagement and consumer understanding

Exclusive | Venugopal Ganganna, Langoor: Tech-driven partnership are redefining marketing engagement and consumer understanding

In an unique article for MediaTemporary, Venugopal Ganganna, Chief Executive Officer of Langoor, writes about how tech consultants are revolutionizing He outlines how tech expertd are serving to reshape conventional methods with knowledge analytics, AI, and rising applied

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