An In-Depth Look at the FTC’s Updates to the Endorsement Guides—Part 2 of 2 | Manatt, Phelps & Phillips, LLP

An In-Depth Look at the FTC’s Updates to the Endorsement Guides—Part 2 of 2 | Manatt, Phelps & Phillips, LLP

The Federal Trade Commission (FTC or Commission) issued the a lot anticipated ultimate revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Endorsement Guides) simply earlier than the July 4th The trade already had…

Read More »
FTC Finalizes Updates to Endorsement Guides, Reflecting Increased Focus on Online Reviews and Social Media Marketing | Proskauer – Advertising Law

FTC Finalizes Updates to Endorsement Guides, Reflecting Increased Focus on Online Reviews and Social Media Marketing | Proskauer – Advertising Law

This week the FTC introduced that it finalized its revisions to the Endorsement Guides, which give advertisers steerage on guaranteeing that their use of endorsements or testimonials complies with the FTC At the identical time, the FTC additionally introduced…

Read More »
New Update Issued For The FTC’s Endorsement Guides For Influencer Marketing / Digital Information World

New Update Issued For The FTC’s Endorsement Guides For Influencer Marketing / Digital Information World

The FTC is making headlines after it up to date an endorsement information that laid down rules and proposals relating to influencer advertising and This contains the world of on-line critiques carried out for industrial new revamp is…

Read More »
What The FTC’s Proposed Changes To Its Endorsement Guides Suggest About Influencer Marketing (Podcast) – Social Media

What The FTC’s Proposed Changes To Its Endorsement Guides Suggest About Influencer Marketing (Podcast) – Social Media

14 June 2022 Kelley Drye & Warren LLP To print this text, all you want is to be registered or login on self Kelley Drye Ad Law Access Podcast · What the FTC’s Proposed Changes to its Endorsement Guides…

Read More »
What the FTC’s Proposed Changes to its Endorsement Guides Suggest about Influencer Marketing | Kelley Drye & Warren LLP

What the FTC’s Proposed Changes to its Endorsement Guides Suggest about Influencer Marketing | Kelley Drye & Warren LLP

Last month, my colleagues posted about the FTC’s proposed adjustments to the Endorsement This publish takes a more in-depth take a look at how these proposed adjustments might impression influencer campaigns by answering 5 questions that we ceaselessly get…

Read More »

FTC Issues Notice Of Penalty Offenses For Endorsement And Testimonial Marketing – Media, Telecoms, IT, Entertainment

Background On October 13, 2021, the Federal Trade Commission (FTC) despatched a Notice of Penalty Offenses to greater than 700 companies, together with prime client manufacturers, retailers, e-commerce platforms and…

Read More »

FTC Issues Notice of Penalty Offenses for Endorsement and Testimonial Marketing | Fenwick & West LLP

Background On October 13, 2021, the Federal Trade Commission (FTC) despatched a Notice of Penalty Offenses to greater than 700 companies, together with high shopper manufacturers, retailers, e-commerce platforms and…

Read More »