E-commerce Leads in Influencer Marketing Spending with 27 Percent, Followed by FMCG: Kofluence Influencer Marketing Report 2024
Kofluence, India’s main Social Media Influencer Marketing-(*27*) platform, proudly publicizes the discharge of its annual benchmarking report, Decoding Influence: The 2024 Influencer Marketing From tracing the genesis of influencer advertising to delving into the psychology underpinning shopper habits, and…
Read More »
E-commerce leads in Influencer Marketing spending with 27%, followed by FMCG: Kofluence Influencer Marketing report 2024
Kofluence introduced the discharge of its annual benchmarking report, Decoding Influence: The 2024 Influencer Marketing From tracing the genesis of influencer advertising to delving into the psychology underpinning shopper habits, and from analyzing the whole market measurement to analyzing…
Read More »
RP-Sanjiv Goenka Group (FMCG) names KlugKlug as influencer marketing tech stack platform
PepsiCo’s snack model Kurkure has tapped into the craving that the majority Indians can’t Either step into Delhi’s Chandni Chowk or take a stroll throughout Mumbai’s Juhu Chowpatty, ‘chaat’ is a typical sight for anybody visiting these Kurkure…
Read More »
GUEST COLUMN: FMCG companies took to apps, bet big on direct-to-consumer reach
Mumbai: The eruption of COVID-19 has left thousands and thousands and thousands and thousands of companies scurrying for survival. Although considerably much less affected than some classes, the FMCG companies…
Read More »