Whalar and Ogilvy among founding members of influencer trade body

A bunch of senior entrepreneurs have united to type The Influencer Marketing Trade Body (IMTB), with Whalar, Ogilvy and The First among its founding members.Launched on the Influencer Marketing Show…

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Xiaomi drops ‘Mi’ branding a decade after founding

Xiaomi is within the means of rebranding its “Mi” product sequence to “Xiaomi”. Its spokesperson informed MARKETING-INTERACTIVE that this modification will unify its world model presence and “shut the notion…

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