‘Being too aspirational is repellent now’ – the rise of the ‘genuinfluencers’ | Fashion
The influencer is lifeless. Long dwell the Genuinfluencers.“Genuinfluencers” was coined by the pattern forecasters WGSN (previously Worth Global Style Network) to explain social media stars who use their platforms past…
Read More »
Are genuinfluencers the new influencers for niche and luxury brands?
The influencer advertising and marketing trade is on observe to be value $15bn by 2022, with many mass-market and ultra-luxury manufacturers alike contemplating influencers as an important a part of…
Read More »