Glossy Pop Newsletter: Summer Fridays built an obsessive community — that consistently sells out its merch
All merchandise featured on Glossy Pop are independently chosen by our editorial However, once you purchase one thing by our retail hyperlinks, we could earn an affiliate In 2020, on the top of the pandemic, Summer Fridays launched…
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Inside the Kitsch Beach House, the Malibu property at the heart of the brand’s influencer strategy – Glossy
Kitsch is determining learn how to showcase its genuine on a regular basis branding via a brand new content material studio-slash-residential residence. The 11-year-old model sells hair and physique merchandise…
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Skincare brands are using TikTok to spark growth in 2021 – Glossy
Skincare was the darling of magnificence in 2020. According to Traackr’s State of Influence: Beauty report, influencer posts about skincare elevated by 39% and viewers engagement noticed a 164% spike…
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DTC beauty brands are replacing focus groups with private online clubs – Glossy
Part focus group, half influencer marketing campaign planning device and half social membership, private online model groups have been rising in reputation amongst DTC startups.Organized on a wide range of…
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Madewell rolls out formal ambassador program, Madewell Fam – Glossy
On Thursday, Madewell is asserting the launch of its first ambassador program, known as Madewell Fam. It’s a formal growth of its beforehand advert hoc influencer advertising and marketing technique.Madewell CMO Derek…
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James Charles’ demonetization by the numbers – Glossy
Last yr, it appeared that James Charles had made a full comeback from his “Dramageddon 2.0” feud with Tati Westbrook in 2019. As the most-followed magnificence influencer on YouTube, he…
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Instant delivery apps have post-pandemic staying power for beauty – Glossy
The pandemic spurred beauty manufacturers’ adoption of two-hour delivery, they usually’re not stopping now — even with hope for regular life on the horizon. Instant delivery platforms resembling FastAF, Instacart,…
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DTC companies need ‘something beyond a good product’ – Glossy
Susan Lyne, BBG Ventures managing associate and co-founder, has had a front-row seat to the ups and downs of enterprise funding for girls. BBG Ventures (BBG stands for “Built By…
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