GroupM’s acquisition of GOAT aims to enhance influencer marketing with technology and safety
Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the desk and the company’s plans March 2023, WPP, by its media funding group, GroupM, acquired The Goat Agency, an influencer marketing company based by…
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GroupM’s Inca seals influencer vetting partnership
GroupM-owned influencer advertising and marketing answer Inca has launched a expertise partnership initiative, with influencer advertising and marketing companies Channel Mum and Sharper the primary to take part.The initiative bestows…
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