How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

The stimulus‒organism‒response frameworkThis examine adopted the S-O-R paradigm in framework building for 3 Firstly, though the S-O-R paradigm was initially used in the discipline of environmental psychology, marketing analysis has additionally proven that customers’ consumption habits is influenced by…

Read More »
Ninja Influence’s Revolutionary Technology Partners with Big

Ninja Influence’s Revolutionary Technology Partners with Big

The social media advertising platform NinjaInfluence is thrilled to announce its newest partnership with Justin Cener, an eCommerce Ninja Influence, a social media advertising empowerment platform, is thrilled to announce its newest partnership with Justin Cener, an eCommerce guru…

Read More »