How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

The stimulus‒organism‒response frameworkThis examine adopted the S-O-R paradigm in framework building for 3 Firstly, though the S-O-R paradigm was initially used in the discipline of environmental psychology, marketing analysis has additionally proven that customers’ consumption habits is influenced by…

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Hey SoCal. Change is our intention. – 7 Ways to Utilize Affiliate Marketing for Your Business

Hey SoCal. Change is our intention. – 7 Ways to Utilize Affiliate Marketing for Your Business

Affiliate advertising and marketing is the key code to unlocking networking alternatives in each nook of the market. As tough because it is to run a small enterprise, there are…

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