In the competitive IPL market, influencers create resonating unique content to help brands stand out: Mothi Venkatesh and Aditya Gurwara
As the Indian Premier League (IPL) continues to captivate thousands and thousands, its impression on social media engagements is The IPL isn’t just a cricket match, it’s a social phenomenon that brings followers collectively, making a buzz that goes…
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Week at a glance: Women’s IPL; Maruti Jimny’s plans; Dip in satellite rates for movies
Indepth: Women’s IPL – Great potentialities, however will it excite manufacturers & draw eyeballs? What does it imply for the Indian sports activities ecosystem in normal and girls’s cricket in specific? Will manufacturers be as enthusiastic as they’ve been in…
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Understanding the battle for IPL media rights
Disney Star, Viacom18, Zee-Sony mix, Amazon Prime Video, Google and Dream11 are all vying for IPL 2023-27 media broadcast rights public sale of the Indian Premier League (IPL) is a high-octane drama that’s about to unfold in a few…
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Tips for using IPL to create effective influencer marketing campaigns, Marketing & Advertising News, ET BrandEquity
Tilak Varma’s 27-ball 38 not out and his partnership with Kieron Pollard, who blazed a 5-ball 22*, took MI to 161 for 4 (Photo: BCCI/IPL)The Indian Premier League (IPL) is at least a grand competition in The most glamorous…
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Dream11 ropes in TikTok star Khaby Lame for IPL campaign
MUMBAI : Fantasy sports activities platform Dream11 has roped in the world’s second hottest TikToker, Khabane (Khaby) Lame, for its IPL 2021 digital campaign, making this probably the primary occasion…
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