Diversity and inclusion in the metaverse: What effect will virtual influencers have? | ITB Worldwide | Open Mic
Virtual influencers are taking the metaverse by storm – however is there a tradeoff between creativity and authenticity? Aaron King (senior account director, ITB Worldwide) questions virtual influencers’ function in tradition and asks can there ever actually be actually various…
Read More »
The return of live shopping in the age of influencer marketing | ITB Worldwide | Open Mic
The idea of live shopping isn’t new – it’s a tried and examined format that’s been round since the launch of residence shopping channel QVC in However, as the digital transformation of conventional media continues at tempo, it has…
Read More »