Use, Control & Documented Proof Are The Prime Factors For Determining Ownership Of Social Media Accounts | Moritt Hock & Hamroff LLP
If an organization terminates one in all its officers, does that individual or his ex-employer personal the company social media accounts that individual used? Specifically, if the officer’s posts straight or not directly promoted the corporate’s merchandise and his public…
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FTC Snares Deceptive Apartment Reviews, Issues New Marketing Guides and Proposed Rule | Hudson Cook, LLP
The Federal Trade Commission and six state attorneys normal on August 28 resolved an enforcement matter towards condominium itemizing platform Roomster over faux evaluations and Brought beneath Section 5 of the FTC Act and state unfair and misleading practices…
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An In-Depth Look at the FTC’s Updates to the Endorsement Guides—Part 2 of 2 | Manatt, Phelps & Phillips, LLP
The Federal Trade Commission (FTC or Commission) issued the a lot anticipated ultimate revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Endorsement Guides) simply earlier than the July 4th The trade already had…
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FCA Consults on Revamped Guidance for Financial Promotions on Social Media | Latham & Watkins LLP
Regulator clarifies that present FCA guidelines will proceed to use however may even mirror the evolving panorama of monetary promotions on social On 17 July 2023, the FCA revealed a steering session (GC23/2) regarding monetary promotions on social
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Stay ADvised: Brand Protection & Advertising Law News – July 2023 | Davis Wright Tremaine LLP
In This Issue: World’s 1 Meat Manufacturer’s “Net Zero” Claims Aren’t All Hogwash, But They’re Not Exactly Substantiated, NARB Concludes Ticketmaster Steps Up Compliance With DAA Principles for Targeted Ads, Makes Changes to Website Publishers Clearing House to Pay…
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Getting a handle on social media: new guidance to help companies establish their ownership rights in social media accounts | Allen & Overy LLP
Social media accounts are more and more a essential part of company advertising, permitting companies to construct model consciousness, attain new audiences, create and keep relationships with prospects and observe the market’s notion of a model or product, all at…
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What the FTC’s Proposed Changes to its Endorsement Guides Suggest about Influencer Marketing | Kelley Drye & Warren LLP
Last month, my colleagues posted about the FTC’s proposed adjustments to the Endorsement This publish takes a more in-depth take a look at how these proposed adjustments might impression influencer campaigns by answering 5 questions that we ceaselessly get…
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Advertising in the Metaverse | Fenwick & West LLP
The Metaverse is the latest approach in which manufacturers are eager about partaking with current and new Wendy’s, for instance, launched “Wendyverse” in Meta’s Horizon Worlds the place customers can interact just about with the content material and probably…
Read More » FTC Issues Notice of Penalty Offenses for Endorsement and Testimonial Marketing | Fenwick & West LLP
Background On October 13, 2021, the Federal Trade Commission (FTC) despatched a Notice of Penalty Offenses to greater than 700 companies, together with high shopper manufacturers, retailers, e-commerce platforms and…
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FTC Asks Online Advertisers to Weigh in on Dark Patterns, Calls for Comment on Its .Com Disclosures Guidance | Venable LLP
The Federal Trade Commission has requested public enter about potential updates to its The steering doc was final up to date almost a decade in the past and has not addressed a lot of the brand new expertise…
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