How Nova Scotia has used social media to nudge people to follow COVID-19 restrictions

While then premier Stephen McNeil implored people to “Stay the blazes residence” in the course of the first COVID-19 lockdown final 12 months, Nova Scotia’s social media messaging has constantly taken…

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How these entrepreneurs aim to nudge traditional SMEs out of their comfort zone with their influencer marketing platform

Influencer marketing is a million-dollar enterprise, and it helps firms flip into multi-million greenback companies. It’s no surprise then that manufacturers throughout verticals are collaborating with influencers in a giant…

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