FTC Finalizes Updates to Endorsement Guides, Reflecting Increased Focus on Online Reviews and Social Media Marketing | Proskauer – Advertising Law

FTC Finalizes Updates to Endorsement Guides, Reflecting Increased Focus on Online Reviews and Social Media Marketing | Proskauer – Advertising Law

This week the FTC introduced that it finalized its revisions to the Endorsement Guides, which give advertisers steerage on guaranteeing that their use of endorsements or testimonials complies with the FTC At the identical time, the FTC additionally introduced…

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On Notice: Misattributed, False, or Mischaracterized Endorsements | Proskauer – Advertising Law

Continuing our sequence on the FTC’s Notice of Penalty Offenses Concerning Endorsements, this publish considers the problems of falsely attributed, mischaracterized, and fabricated endorsements – practices that the FTC highlighted…

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