TikTok Star Smac Wants to Help Brands Make Better Ads

TikTok Star Smac Wants to Help Brands Make Better Ads

When Sarah McCreanor, identified professionally as Smac, walks onto a business set dominated by intricate props, high-end inexperienced screens and an intimidating assortment of cameras, she is assured that the administrators, producers and costume designers don’t know she will be…

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