Weibo looks to hot trends and content marketing | WARC

Weibo looks to hot trends and content marketing | WARC

Weibo looks to hot trends and content marketing Websites, on-line providers, apps Greater China Strategy In an unsure promoting market, Chinese social media platform Weibo has discovered some success in hot trends and content CEO Gaofei Wang instructed an…

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Use more voices to sell products in video ads | WARC

Use more voices to sell products in video ads | WARC

Use more voices to sell products in video ads Online video effectiveness Creativity & analysis Strategy The persuasive energy of a video advert may be enhanced when its spoken narration makes use of more voices, finds a brand new analysis…

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