Xiaomi drops ‘Mi’ branding a decade after founding

Xiaomi is within the means of rebranding its “Mi” product sequence to “Xiaomi”. Its spokesperson informed MARKETING-INTERACTIVE that this modification will unify its world model presence and “shut the notion…

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Xiaomi picks LINGO for social media and video production for POCO brand

Xiaomi has appointed LINGO Marketing Agency (service brand underneath One Media Group) with a one-year social media and video advertising and marketing contract for its impartial brand – POCO. The…

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