Moët Hennessy, a part of LVMH group, has appointed Co-maker, the influencer advertising arm of Havas Group, as its influencer advertising company of file, with a brand new rent Dianna Mannion taking a seconded function to steer this system of labor.
In her function, Mannion will drive Moët Hennessy’s influencer technique throughout its portfolio of manufacturers together with Belvedere, Hennessy and Glenmorangie.
Gavin Merriman, Moët Hennessy Head of Digital ANZ, commented: “At Moët Hennessy, we intention to attach with our shoppers by storytelling, and as an company that aligns with our values, Co-maker is a pure extension to our workforce to steer our influencer exercise throughout our portfolio.”
Simone Gupta, Havas PR CEO, commented: “We’re thrilled to be working with Moët Hennessy to construct a significant influencer program. At Co-maker, we collaborate with creators to provide unique content material that folks crave. As a part of the Moët Hennessy workforce, we’re wanting ahead to executing impactful campaigns.”Moët Hennessy joins Co-maker’s secure of iconic manufacturers together with Dyson, Amazon, Afterpay and Stockland.
