Top 10 Tips for Beauty Marketing Video Content – WWD

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Beauty manufacturers are discovering it more practical to point out their prospects tips on how to use merchandise versus telling them. QuickFrame, a video advertising and marketing manufacturing firm, analyzed probably the most profitable advertising and marketing movies from November 2020 to February 2021, and located that customers reply higher to product-centric movies versus these with people as their fundamental topics. “Just as a result of a model can produce video content material proper now with a lot of individuals doesn’t essentially imply that they need to,” mentioned Lucas Piazza, chief advertising and marketing officer of QuickFrame.
With the arrival of TikTok and the proliferation of streaming platforms, Piazza sees the video area as solely rising extra within the subsequent yr. “There will probably be an attention-grabbing dichotomy the place it’s going to be a extra aggressive media surroundings, however a higher shopper willingness to purchase merchandise,” he mentioned. “It’s crucial that magnificence manufacturers are fascinated with the other ways to captivate an viewers’s consideration proper from the start.” Here, QuickFrame’s prime 10 insights for video entrepreneurs.

Top 10 Insights for Video Marketers:
Product-centric movies have 26 p.c larger ROAS than movies with expertise speaking about product.
Testimonial-style movies get 110 p.c extra funding from magnificence entrepreneurs than another kind of video.
Testimonial movies additionally expertise a 16 p.c decrease ROAS than the common video.
Videos with expertise and creators utilizing merchandise get a 17 p.c higher CPA than movies of expertise and creators holding product.
Stop-motion movies drive 58 p.c larger gross sales, but obtained 176 p.c much less funding than common magnificence movies.
How-to movies herald a 48 p.c larger ROAS than earlier than and after movies.
Videos with opening pictures of the merchandise obtain 49 p.c higher ROAS.
When movies open with a product being opened, they obtain a 113 p.c worse CPA.
Videos opened with user-generated content material obtained a 70 p.c worse CPA.
Beauty movies with out dialogue get a 31 p.c decrease CPA.
Source: QuickFrame.Period: November 2020-February 2021
For extra from, see:
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TikTok Dives Deeper Into Shopping
DroppTV, Which Allows (*10*) to Sell Merchandise in Their Videos in Real Time, Set to Debut

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