Today, award-winning, built-in advertising and communications company Cramer-Krasselt (C-Okay) has launched key influencer advertising developments and ways. In C-Okay’s Guide to Influencer Marketing within the Age of COVID-19, the company identifies how manufacturers can higher make use of influencer advertising now, and within the months forward, as a robust automobile to achieve attain, drive gross sales, develop consciousness and construct model loyalty.
C-Okay’s information will assist model entrepreneurs:
Identify ways in which manufacturers can accomplice with influencers to drive outcomes past upper-funnel discovery.
Understand the significance of embracing rising platforms as they supply influencers extra artistic energy than ever.
Tap into the facility of livestream collaborations to humanize the model and strengthen relations with an already passionate viewers.
Embrace the ways in which influencers can make the most of social commerce to dramatically scale back steps within the conversion funnel.
Leverage new channels the place influencers are lively to have interaction clients by the facility of non-public connection.
“Knowing the influence that influencer advertising has, C-Okay analyzed each the newest developments in addition to the outcomes from our consumer packages to determine key developments that may assist manufacturers efficiently develop their influencer packages this yr and past,” mentioned Mary Gura, senior vice chairman, director PR/social at C-Okay. “The information not solely affords finest practices but additionally affords insights into ways in which manufacturers can optimize their influencer partnerships.”
In 2020, C-Okay executed quite a few influencer packages, incorporating the developments and proposals supplied in its new information. At the peak of the pandemic the company employed a lower-funnel influencer technique to assist T. Marzetti efficiently overcome the challenges of a brand new product launch. For Montchevre® Goat Cheese, the company tapped right into a viral TikTok development to capitalize on the at-home cooking motion. Reaching new audiences, C-Okay developed a collaboration between Porsche and PUMA that was promoted by influencers who helped deliver the long-lasting 911 Turbo heritage to focused sneaker tradition.
In March, Cramer-Krasselt was named “Outstanding Non-Traditional Agency” within the 2021 PRWeek Awards and can be a finalist within the coveted PRSA Silver Anvil Awards for its collaboration between Porsche and PUMA.
Previous Article50 Years of Email
