A pioneer in digital communications, the boutique PR and Communications company Marsaana diversified its operations to conceptualizing and producing Live Shopping Experience occasions in Europe and is now launching the first occasion in the Middle East main up to Ramadan. The idea, originating in China, is quickly increasing throughout the globe as the exponential development in e-commerce and video streaming, accelerated by the Corona pandemic, can be facilitating the shift in client behaviour in direction of dwell buying.“We consider that the entertaining and worth including Live Shopping Experience will develop into an important a part of e-commerce in the close to future. With dwell buying video advertising and marketing, corporations obtain fast engagement, strengthen, and personalize their model profile, and in the end enhance gross sales” says Marsa von Walzel, Founder and CEO of Marsaana and UAE resident for greater than 20 years.The dwell buying occasions, often 45-60 minutes in size, happen in the corporations’ personal on-line retailer platforms utilizing dwell streaming. An influencer or an organization professional introduces the merchandise and customers have the alternative to add them instantly to their buying basket and purchase them throughout the occasion. The customers even have an opportunity to talk with the influencer or professional on dwell chat, creating a personalised and interactive occasion and growing the conversion and add-to-cart ratios. Cosmetics and style corporations have been first to adapt the idea, however the pattern is quickly increasing to different areas, akin to automobile retail and actual property.“While the occasions at present happen on the on-line shops, they will also be tailored right into a one-on-one buying expertise between a bodily retailer and buyer and develop into a major income for these shops as properly – there is no such thing as a restrict for development inside the dwell buying”, concludes Marsa von Walzel.Established in 1983, Marsaana Communications is a number one PR and communications company and a pioneer in digital communications. With the Helsinki head workplace protecting the Nordic Countries, Tallinn workplace protecting the Baltics, Milan workplace protecting Europe, and Dubai workplace – established 18 years in the past – protecting the GCC and MENA areas, they will attain intensive audiences. The large service portfolio of the company consists of communications, consulting, occasions, influencer advertising and marketing and social media providers. The new Live Shopping service consists of strategic planning and occasion conceptualizing, know-how, dwell video manufacturing, communications, and occasion reporting and analysing. © Press Release 2021
