REUTERS
A YOUTUBE channel is looking for to fill within the data hole for individuals looking for farming know-how, borne out of the founder’s personal battle to discover recommendation on agriculture.
Reden Mark F. Costales, who began the YouTube channel “The Agrillenial,” stated he needs to present potential young farmers entry to movies that may assist them arrange and enhance their very own farming operations.
In a telephone interview with BusinessWorld, Mr. Costales stated the channel launched its first video on July 31, 2019.
“I typically go to the web for analysis and I hardly ever discover the content material that I’m in search of. And if ever I do discover it, it all the time leads me to papers written by scientists, that are an excessive amount of for me to perceive. If I, a college graduate, am having issue taking in analysis, what extra of farmers who barely completed highschool?” Mr. Costales stated.
Mr. Costales stated the standard sources of know-how are formal seminars that impose prices on farmers.
He stated since launching the channel, he has obtained a lot optimistic suggestions from youthful individuals, a few of whom are decided to begin their very own farms.
“There is a connotation that farming is only for the older technology. I would like to change this attitude. I would like to present that farming can be for millennials and for teenagers,” Mr. Costales stated.
“Farming actually doesn’t have an age bracket If they see a millennial educating and doing agriculture, it’s going to one way or the other spark curiosity as a result of “if he can do it, why can’t I?” Mr. Costales stated.
Mr. Costales manages his household’s Costales Nature Farms in Majayjay, Laguna, which produces natural high-value greens and natural livestock.
“After I graduated from faculty, I instantly helped in managing the farm’s each day operations. In 2012, we began providing coaching and seminars right here within the farm to those that need to begin their very own natural farms as properly,” Mr. Costales stated.
The YouTube channel brings in further revenue of round P50,000 per thirty days from ads and affiliate internet marketing.
“Affiliate advertising is an easy hyperlink pasted in our video descriptions and each time individuals purchase from that hyperlink, we get a fee. Of course, the video would function the product itself,” Mr. Costales stated.
Moving ahead, Mr. Costales stated he needs to create extra participating content material for his viewers.
The pandemic has not hindered content material creation and has even helped improve viewership starting from early within the pandemic final 12 months.
“I don’t want to exit or to different farms to create content material. It was truly useful for me since lots of people are locked down. They don’t have anything else to do, so they only watch on YouTube,” Mr. Costales stated.
To date, “The Agrillenial” channel has round 115,000 subscribers and 125 movies. — Revin Mikhael D. Ochave
