The Academy of Interactive & Visual Arts’ esteemed twenty seventh Annual Communicator Award winners have been introduced and Mediaplanet wins large with 4 general Awards of Excellence (gold) that embrace two client-branded content material items – the primary piece titled, “Life-Saving Specialty Medical Care Helping People with Severe Eating Disorders” sponsored by ACUTE Center for Eating Disorders and the second piece titled “How a COVID-19 Diagnosis Helped This Couple Find a New Purpose” sponsored by Wave. The two further Awards of Excellence have been within the class of general Integrated Campaign, celebrating Mediaplanet’s revealed “Journey to Transplantion” marketing campaign that options actor and comic George Lopez on the print cowl, and the “Living With HIV” marketing campaign that options Netflix star chef, Gabe Bertacini who lives with HIV. Both campaigns have been revealed inside USA TODAY in November and December of final yr respectively.
The Communicator Awards is the main worldwide awards program recognizing large concepts in advertising and marketing and communications. Founded almost three many years in the past. The Communicator Awards receives over 6,000 entries from firms and businesses of all sizes, making it one of the biggest awards of its sort on the planet. Find Mediaplanet listed amongst this yr’s winners in this system’s official announcement in each the Branded Features class and Integrated Campaign class.
“The recognition by the Academy of Interactive & Visual Arts’ of our work this previous yr is particularly rewarding,” stated Luciana Olson, Mediaplanet’s U.S. Managing Director. Like so many of our business colleagues and the world, our groups needed to come collectively like by no means earlier than and rapidly reconfigured our manufacturing and publishing departments to proceed to ship significant publications for our readers and shoppers. These 4 awards of excellence are an important reminder that highly effective tales is usually a guiding power, providing hope in difficult occasions.”
Mediaplanet’s “Journey of Transplantation” marketing campaign helps to make clear transplantation and featured tales and op-eds by business leaders and famend advocates similar to George Lopez – actor/comic and transplant recipient, American Society of Transplantation, United Network for Organ Sharing (UNOS), National Kidney Foundation, Gift of Life, NATCO and lots of others. With the United States transplant listing at the moment at 113,000+ names and rising, in addition to 20 folks on common dying each day ready for a transplant, the marketing campaign advocates for transplant donor registrations and covers the primary challenges of the assorted kinds of transplantation to coach the general public, in addition to these awaiting transplants, sufferers, caregivers, and healthcare professionals.
Mediaplanet’s second awarded built-in marketing campaign, “Living with HIV” breaks down the stigma surrounding the virus and highlights new and progressive applied sciences and therapies in prevention, detection and remedy. The marketing campaign’s content material covers subjects that embrace Aging with HIV, HIV and COVID, Diagnostics, Women and HIV and extra whereas that includes outstanding business voices and leaders similar to Chef Gabe Bertaccini, HIV constructive Celebrity Chef and Reality TV Host of Netflix’s Say I Do (cowl story); Jeff Murray, M.D., deputy director of the Division of Antivirals within the FDA; Health HIV; AIDS United; American Academy of Clinical Chemistry; CDC Division of HIV/AIDS Prevention; Office of the Assistant Secretary of Health; The Lesbian, Gay, Bisexual & Transgender Community Center; Prevention Access Campaign; Theratechnologies; CAN Community Health; and lots of extra.
The two branded content material items that received awards cowl the unimaginable tales of organizations who’re serving to people overcome adversity and thrive inside their communities, and have been made doable by Mediaplanet’s work with two key companions: ACUTE Center for Eating Disorders, a medical intensive care unit particularly for sufferers with extreme consuming problems, who was half of a Teen Health and Safety marketing campaign, and Wave, a monetary software program constructed for supporting entrepreneurs, who featured in Mediaplanet’s Small Business Recovery marketing campaign.
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