Credit union commerce group acknowledges Ascend’s experience to creatively attain new and potential members
MURFREESBORO, Tenn., April 23, 2021 – Ascend Federal Credit Union, the biggest credit score union in Middle Tennessee, introduced as we speak that it has received two Diamond Awards from the Credit Union National Association (CUNA) Marketing & Business Development Council. Ascend was named because the “Category’s Best” winner in the “Email – Single or Series” part and was additionally acknowledged in the “Video (Non-Commercial) – Single” group.
CUNA’s Diamond Awards acknowledge excellence in advertising and enterprise improvement in the credit score union trade. Ascend competed towards the nation’s largest credit score unions (property of greater than $1 billion).
Ascend’s electronic mail marketing campaign targeted on welcoming new members and rising using key companies the credit score union gives, together with on-line banking, Ascend’s cellular app, cash administration budgeting software program, monetary schooling choices, card management safety app, monetary calculators, contactless digital fee choices and extra. The collection begins the day after a member opens an account.
The video marketing campaign was half of a bigger Labor Day giveaway marketing campaign, the place Ascend gave away a grilling package deal – together with a Big Green Egg grill, Orca cooler and extra – to at least one member who entered the competition on Facebook. This video incorporates a cooking lesson with the senior kitchen supervisor at Nashville’s well-known Puckett’s Grocery and Restaurant. The video reached 75% of its target market (greater than 12,000 people) and was seen by 4,303 folks.
“It is an honor to be acknowledged by CUNA for our dedication to serving new members and our neighborhood,” stated Leslie Copeland, chief technique officer for Ascend. “Ascend is devoted to constructing a optimistic relationship with new and potential members and to introducing them to our firm, tradition, mission and the advantages they will get pleasure from. Both the e-mail and video campaigns elevated engagement and enhanced our model consciousness, making it a ‘win-win’ for Ascend and our members.”
“The Diamond Awards competitors is probably the most prestigious competitors for excellence in advertising and enterprise improvement in the credit score union trade,” stated Amy McGraw, Diamond Awards chair and VP advertising/chief expertise officer at Tropical Financial CU. “Credit unions that obtain these awards ought to be extraordinarily pleased with their accomplishments and know that their work represents the easiest examples of creativity, innovation, relevance and execution.”
CUNA’s Marketing & Business Development Council celebrated the 2021 Diamond Awards by asserting winners in 35 classes by way of a collection of each day digital ceremonies. Judges reviewed 1,278 entries throughout this yr’s competitors. Six credit score unions received Best of Show Awards, 86 received Category’s Best Awards and 264 received Diamond Awards.
Click right here for a full listing of this yr’s award winners: http://www.adque.com/CUNA/2021/CUNA_Menu.html
About Ascend Federal Credit Union
With greater than 229,620 members and greater than $3 billion in property, Ascend Federal Credit Union is the biggest credit score union in Middle Tennessee and one of many largest federally chartered credit score unions in the United States. Based in Tullahoma, Tenn., the member-owned monetary establishment gives banking, mortgage, retirement and funding companies from its 28 branches, greater than 55,000 free ATMs worldwide, on-line banking portal and cellular app. The credit score union’s mission is to serve by providing monetary literacy schooling and giving again to its neighborhood in quite a lot of methods. Ascend is federally insured by the National Credit Union Administration. For extra data, go to ascend.org.
