The Florida Panthers could quickly be signing a quarterback. Or a middle who performs basketball. Or a goalie who performs soccer.It all is sensible.The Panthers are the primary NHL crew, and so they imagine the primary U.S. main professional sports activities crew, to set up a possibility for faculty athletes to align with them as a part of current rule adjustments that enable school athletes to revenue off their identify and movie star.Florida unveiled the plan Wednesday, beginning the method of gauging curiosity from athletes who attend school nearest to the place the Panthers play — primarily that means Miami and Florida Atlantic.“Right now, on the very least, we’re getting an understanding of who’s ,” Panthers Chief Strategy Officer Sam Doerr mentioned. “We’re actually attempting to perceive what faculties, who they’re, what program, form of their social media following after which we’ll internally set pointers about who will qualify for this system.”Doerr is hoping the Panthers can have some deals in place inside the subsequent 4 weeks. The crew will worth variety, he mentioned, and needs to guarantee girls’s athletes and people from Olympic sports activities are a part of this system. Final particulars on what might be involved are nonetheless being organized, however the Panthers are for now planning to provide merchandise similar to jerseys to the faculty athletes that get signed, alongside with the chance to earn cash via a “fairly sturdy social media advertising and marketing marketing campaign,” Doerr mentioned.
“They’ll get paid in all probability per submit or per marketing campaign,” Doerr mentioned. “They’ll profit off of posting. It’s actually taking the present infrastructure of social media influencer advertising and marketing and lengthening it to school athletes, however utilizing a professional crew as an extension of that.”There aren’t any NCAA hockey groups in South Florida, however there are a lot of faculties with membership groups. It stays unclear how, or if, the Panthers could have the ability to contain a few of these gamers in its endorsement program.“We’re plowing ahead,” Doerr mentioned. “I’ve already gotten a bunch of texts from people at Miami saying they’ve youngsters . I’m certain we’ll see the identical from FAU and among the different faculties. So far, so good, and we’ll see the place it goes.”
